Matty Burton Appointed Group CCO at DDB Group Aotearoa NZ

DDB Group Aotearoa NZ today announced the appointment of creative leader Matty Burton as its first group chief creative officer.

In the newly created role, Burton will drive the creative output across the Group’s four agencies – DDB, TRACK, Tribal, and Mango.

Burton, whose career spans more than 20 years, joins DDB Group Aotearoa NZ from Google where he led their Asia-Pacific innovation team from Sydney. Prior to that, he co-founded the Special Group’s Australian offices, spent time at Droga5 in New York, and led TBWA in Australia.

 
 

Earlier in his career, he was Creative Group Head at Saatchi & Saatchi, New Zealand.

“The chance to lead the creative team within DDB Group, an agency group that is home to the market’s leading creative, digital, customer experience and PR agencies, is an incredibly exciting prospect,” said Burton.

“I am excited to be ‘coming home’ to an agency with creativity at its core. Working at Google as their APAC Creative Chief was an incredible experience and a career highlight but there’s a difference between working somewhere where creativity is one part of the process, versus an environment where creativity is infused at every step of the journey.”

 
 

Patel has also announced that Gary Steele, executive creative director of DDB Aotearoa NZ, has been promoted to chief creative officer at DDB.

“Creative people only want two things – to work in a fantastic place where creativity is part of the DNA and to work with talented people. I have been fortunate enough to have both of those here at DDB. Then you add in Matty, one of the most talented and humble people I have ever met. It can only get better and I am looking forward to all the great things we will do together,” said Steele.

 

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