Matterkind announced a new leadership hire to support its continued global growth strategy and increase addressable activation opportunities internationally. Matt Ware has been hired to lead the Asia-Pacific operations and will step into the role as the head of Matterkind APAC.
Matterkind is a growth engine for Interpublic Group in the APAC region through IPG Open Architecture opportunities, which aims to give clients the ability to tap into capabilities across all of IPG’s network.
“With more addressable activation opportunities across the globe, we knew the time was right for us to find key leaders to take our people-first ethical solutions into these international markets,” said Erica Schmidt, Global CEO at Matterkind.
“Matt brings strong leadership skills, passion for collaborative work, and ambition for growth to his new role, attributes that will be critical to Matterkind’s global growth success.”
Ware previously was the Managing Director for Xaxis in Japan and also served in leadership roles as MediaCom’s Head of Programmatic APAC and MediaMath’s Commercial Director, APAC. He has more than 15 years of industry experience at both agency and vendor companies.
In his new role, Ware will drive the adoption of new solutions and development strategies.
“This is a time when the media industry is undergoing accelerated change,” said Matt Ware.
“Matterkind, with its technology and data strategy, strong stance on trust and accountability, and exceptional talent is uniquely positioned to deliver outstanding value for our clients. I look forward to leading Matterkind in a region as diverse and innovative as I know APAC to be.”
Matt Ware will report to Erica Schmidt, Global CEO Matterkind, and his appointment is effective immediately.
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