Match & Wood Taps Stuart MacDougall as First National Performance Director

Chris O’Keefe, Stuart MacDougall, and Michael Wretham

Independent media agency Match & Wood has named former Initiative and IPG executive, Stuart MacDougall, as its first national performance director.

MacDougall will lead the paid search and social performance for Match & Woods clients across Australia.

“We’re so excited to have such an accomplished digital specialist join our national team,” said Match & Wood chief operating officer, Chris O’Keefe.


“Having worked with Stuart in the past I know that he will bring a unique perspective and strategic, data-fuelled decision making to our clients’ businesses.”

Previously, as paid media director at IPG Mediabrands, MacDougall worked across key accounts such as Officeworks, Kmart, and RAC. Prior to this he led paid search for Reprise Perth, and also worked as a search specialist at Mediacom in Sydney.

“I’m really excited to be part of Match & Wood. I’ve watched them grow into one of the best and most successful independent media agencies in Australia,” MacDougall added.


” The thing that excites me the most are the fresh ideas and great culture that is immediately present all the way through the business. I can’t wait to work across the diverse client base and further develop their performance product.”

Match & Wood has been on somewhat of a hiring spree recently; Jodie Allen has joined as communications advisor, Keleigh Moore has been appointed as communications manager from OMD, and Tiffany Doan joins from Nunn Media as digital communications manager.