Matahari Launches ‘A Meaningful Christmas’ Campaign in Indonesia

While we all may try our best to avoid the appearance, let’s face it: Christmas is a lot about presents. And oftentimes, the bigger and the more expensive the present, the better.

For this holiday season, one of Indonesia’s biggest Department Store brands, Matahari, wants to remind people of the true meaning of Christmas: it’s not about spending a lot of money on things, it’s about showing the ones who mean the most to you how much you care about them.

In a feel-good, festive 30-second spot Matahari highlights how the simplest things can be so meaningful and that showing your love does not have to break your bank.


A hoodie is not just a hoodie, it is the little sister’s way of giving her big brother a warm hug in return for his warm protection. A set of skincare is the perfect way to say thank you to Mom, who always lovingly cares for the family.

So, this Christmas, give those most meaningful to you the gift of a meaningful Christmas.




Agency: LUP, Jakarta

Director: Upie Guava

Executive Creative Director: Albert Chan

Creative Director: Andika Nugroho

Account Director: Ahmad Syakbani

Copywriter: Refo Angkasa, Irfan Zayanto, Kiki Prasya

Art Director: Rahmi Amelia, Daniel Wu, Timotius Ginting

Account Manager: Anissa Amadea Islamey

Production Company: Berdikari Film

Executive Producer: Dayeng

Producer : Arie Patih

Line Producer: Ruben Januario

Production Assistant : Perkasa Batangtaris

Assistant Director : Ari Rusyadi

DOP : Yopi Gunawan

Art Director : Ahmad Zulkarnaen

Unit Manager : Dian

Talent Coordinator : Aulia Achsan

Wardrobe Stylist : Mishella Maringka

MUA : Kuntadi

Offline Editor : Ujang

Grading & Online : Parallel Studio

Music : Edmond Kemur

Finalmix : Tomtam Studios

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