Mashable and Tencent are joining forces to make Mashable news, features and videos available in Chinese across Tencent’s extensive digital properties –a huge move for American-based Mashable.
The partnership combines Mashable’s leading entertainment, culture and technology content with Tencent’s expertise and reach in China, which includes the country’s most widely used Internet service portal and the popular WeChat messaging application.
“As technology and entertainment’s influence continues to grow around the globe, establishing a presence in China is a natural next step in our international expansion,” said Chief Strategy Officer Adam Ostrow. “In Tencent we have a partner with massive scale and experience in making content from global media brands accessible to the Chinese market.”
In addition to launching a Mashable site in Chinese, partnership will also include Mashable’s first WeChat account to reach its global audience on one of the world’s largest messaging apps.
“We are always looking to provide our users with new, rich and valuable content. By partnering with Mashable we achieve just that – with their unique voice and ample content selection we will be able to bring a brand new offering to our users that we know they’ll love,” said Caitlyn Chen, Vice President, Tencent.
Mashable reaches 75 million monthly unique visitors and 30 million social followers across its website and distributed platforms, including Snapchat’s Discover, YouTube, Facebook, Instagram, and Twitter.