Melbourne-based agency Mash has announced its first international expansion with the opening of an Asia hub.
The move comes as Mash has been appointed by global sporting event company Ironman Asia to develop creative for this year’s Standard Chartered Singapore Marathon, and re-engaged by luxury timepiece brand, Breitling Asia, both without pitches.
Sarah Churchlow, Mash’s director of operations and commercial will lead the push in Asia alongside Mash Asia Project Lead Rich Akers, who until recently was based in China for 20 years. Together they will manage its growing client base and spearhead new business on the ground in southeast Asia.
“Since starting the business in 2018, interest has consistently come from clients across Asia seeking a non traditional/alternative approach to solving problems and a wider range of perspectives, which is truly exciting,” said Mash founder and CEO Tash Menon.
“We’ve delivered effective work for many brands in the region already and as demand continues to grow, the time is right for us to be on the ground and capitalise on this further. Sarah is perfectly placed to lead our Asia expansion along with Rich, who with 20 years of experience in the area has key experience and insights to share.”
Swiss watchmaker Breitling has engaged Mash once again for activation, and amplification for its women’s range in key markets of Thailand and Malaysia.
“Working with MASH and its curated team of experienced creative MASHers for our first campaign was a very rewarding experience, so we are delighted to have engaged them once more as we embark on our next marketing phase,” said Alvin Soon, president of Breitling Asia.