Masanori Tagaya has been promoted to Chief Creative Officer at Grey Tokyo. Tagaya first joined the organization in 2002 as a TVC producer & copywriter and rose through the ranks to be named Creative Director in 2012 and Executive Creative Director in 2019.
His career began in 1998 when he worked as a copywriter before he gained experience in graphic advertising and radio commercials at a local production company.
Tagaya has worked on multiple brand campaigns for P&G, Febreze, Pantene, Lenor, and Pringles and his purpose-driven creative work has helped add clients including Coca-Cola, Amazon, Phillip Morris, and Tiger to the Grey roster. His recent work, ‘Hankograph for WildAid’ and #HairWeGo: My Hair Moves me Forward, were winners at various global and regional award shows such as Spikes Asia, the Clios, and the Effies.
The Hankograph campaign won a Yellow Pencil at D&AD which was extra special as it was the first D&AD win in Grey Tokyo’s history and the first D&AD win for Tagaya.
“Consumer insights have changed. Our work styles have changed,” said Tagaya.
“We have arrived at an age where companies and brands must be meaningful in the market and be meaningful in society. At a time like this, when the world is keen on finding the true essence of our existence, I find it to be an extraordinary opportunity to dive in, create work that represents this, and also enjoy the ride along with my team.”
Tagaya has also participated on several jury panels and won a number of awards, including; TCC (Tokyo Copywriters Club) Best Newcomer Copywriter Award, ACC Gold, Creator of the Year medalist, D&AD, The One Show 2020, Cannes Lions, NY Festivals, Spikes Asia, ADFEST and more.
“Masa has proven himself to be an excellent creative leader who delivers creatively celebrated work that helps our clients’ business grow,” said Yukiko Ochiai, President & CEO Grey Tokyo.
“Our world has changed, and with that, our consumers’ habits have changed. I am confident Masa will accelerate Grey Tokyo’s ability to develop ground-breaking work that is truly ‘famously effective’ in our new world, which will continue to drive growth for our clients.”