Australian Martech Consultancy The Lumery Acquired by Accenture

Mark Green & Rajan Kumar

Accenture has announced the acquisition of Melbourne-based marketing technology consultancy The Lumery.

Founded in 2017, The Lumery provides industry and platform consulting services, including marketing advisory and planning, implementation across entire technology stacks, operational excellence and simplification. Its team of approximately 80 people across its offices in Melbourne, Sydney, and Bengaluru, India, will join Accenture Song’s Marketing practice.

The acquisition aims to strengthen the marketing transformation capabilities of Accenture Song – the firm’s tech-powered creative group – and add significant depth to its offerings in Australia, such as personalization, CRM and loyalty, testing and experimentation, and automation, Accenture said of the deal.


It added that the acquisition reflects its continued investment to help businesses in Australia respond to rapid changes in martech. Global spending on martech is expected to soar by 64% to $216 billion in 2027.

“There is great interest in using tech to understand Australian customers more deeply and to streamline, enhance and transform marketing and sales efforts, especially with the rise of generative AI,” said Mark Green, Australia and New Zealand lead at Accenture Song.

Rajan Kumar, co-founder and CEO of The Lumery, added: “Building compelling customer experiences isn’t going to be solved by technology alone. It also requires creativity, modern ways of working, ever-evolving customer data and most importantly, great people.”

Peter Burns, who leads Accenture’s business in Australia and New Zealand, said: “Bringing The Lumery to augment Accenture Song’s tech-powered creativity, data intelligence, and industry expertise will help expand our Australian practice to lead clients further on their path of sustained relevance.”


Terms of the transaction were not disclosed.

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