Mars Has Water: So What? Some Countries don’t Have Clean Drinking Water

Creative agency TBWA has created a powerful set of print ads for Sri Lanka’s national newspaper Daily News, addressing the problems of a lack of clean water in the country.

And yet, the world marvels at the fact that there is water on Mars.

The well-crafted copy reads “Don’t let the new news kill the old news.” Indeed.


 

“The nature of news is that it gets old fast because people only remember what they heard last. Based on this insight, Daily News– Sri Lanka’s national newspaper- published by Lake House – wanted to highlight a key issue that’s never been out of the news in Sri Lanka.”

Mars Has Water Sri Lanka needs it Daily News 1 Mars Has Water Sri Lanka needs it Daily News 2

Ad Credits
Advertising Agency:TBWA, Colombo, Sri Lanka
Chief Creative Officer:Subhsh Pinnapla
Art Director:Mithila Chamara
Copywriter:Sohan Ratnaike
Graphic Designer:Mayura Sesath
Studio Manager:Saminda Priyadarshana


 
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