Marriott International Opens 500th Hotel in Greater China With the Rissai Valley, a Ritz-Carlton Reserve

The company said it plans to bolster its position in Greater China with a total of 47 hotels expected to open in the region in 2023 – adding close to 13,000 guestrooms to the portfolio.

Image via Marriot International.

Marriott International has announced the opening of its 500th hotel in Greater China – the Rissai Valley, a Ritz-Carlton Reserve.  The new property is located in Jiuzhaigou, a valley on the edges of the Qinghai-Tibet plateau in China’s Southwestern Sichuan province.

The milestone marks Marriott’s presence in the region since entering the market close to 40 years ago. The company said it plans to bolster its position in Greater China with a total of 47 hotels expected to open in the region in 2023 – adding close to 13,000 guestrooms to the portfolio.

Situated in the southwest of China, Rissai Valley, a Ritz-Carlton Reserve, boasts 87 private villas within a nature reserve, offering immersive experiences that showcase the heritage, culture, and natural splendor of Jiuzhaigou, a UNESCO World Heritage Site and a World Biosphere Reserve. The debut of this exceptional property reinforces Marriott’s ability to provide guests with unparalleled hospitality experiences.


 

“Reaching our 500th hotel in Greater China is a momentous accomplishment for us. It is a testament to the trust placed in Marriott by our owners, franchisees, and guests,” said Yibing Mao, President, Greater China, Marriott International.

“With close to 190 hotels planned to open in the region in the next three years, we look forward to further growing our footprint in lockstep with our guests’ evolving needs and preferences in this robust market.”

Guided by its “Brand + Destination” strategy, Marriott continues to tap into emerging trends in the region to drive demand and elevate guest experiences through its diverse portfolio of 31 iconic brands spanning the luxury, premium, and select segments.

Strengthening Position in the Leisure Segment


 

According to the latest Domestic Tourism Survey by China’s Ministry of Culture and Tourism, domestic leisure travel showed a remarkable recovery in the first quarter of 2023. Driven by the pent-up demand for leisure travel, Marriott is well-positioned to accelerate growth in emerging destinations in the region and offer transformative experiences to more travelers in more locations.

Covering over 30 key leisure destinations with nearly 70 resort properties in the region, Marriott caters to travelers’ growing appetite for diverse vacation options. With rising demand for cultural tourism in historic cities, the company expects to further strengthen its presence in leisure destinations with first-time entries and brand debuts in new markets across its well-established labels in the next few years, including Sheraton Hotels and Resorts, Marriott Hotels, Four Points by Sheraton, and Fairfield by Marriott.

Bisected by the beautiful FuChun River, Fuyang is the very location that inspired the famous Chinese painting Dwelling in the FuChun Mountains. The anticipated opening of Sheraton Hangzhou Fuyang in 2025 will offer a new sense of connectivity and belonging to travelers visiting this part of Hangzhou, while they explore nature’s bounty and a culture steeped in thousands of years of history. Anticipated in 2026, the opening of Marriott Hotels in Yangjiang, a key city on the Maritime Silk Road, and Huzhou, the hometown of Chinese ink brushes including the notable Hubi, dubbed “The Best of All Ink Brushes,” will provide travelers who thrive on rich historical and cultural experiences with more options in the west of Guangdong and around Taihu Lake.

With the expected unveiling in 2024 of Fairfield by Marriott in Lijiang Ancient Town, Yunnan, guests will have the opportunity to immerse themselves in various natural landscapes and ethnic minority customs and traditions. The expected debut of the first Four Points by Sheraton in Xuancheng, Anhui, anticipated to open in 2024, is set to deliver the brand’s timeless classic and modern amenities in the hometown of Xuan Paper with beautiful scenic spots and historical sites.

According to Bain’s 2022 Luxury Report, China has more middle- and high-income consumers than other emerging markets in the world and the number is expected to double by 2030. This demonstrates that China remains an important growth engine for the global luxury goods market.

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