Marriott Bonvoy has unveiled the second phase of its ‘Power of Travel’ campaign starring actress SHU Qi as the brand ambassador in the Asia Pacific.
Released in China, the new campaign features a film directed by Zhang Zhe, comprising three short stories centered around travel with a cinematic touch, scored to music composed by Lei Guangxia,
“We are delighted to launch our new Marriott Bonvoy campaign starring SHU Qi. This campaign aims to excite and inspire our guests to embrace the new meaning of travel,” Lawrence Ng, Vice President, Sales & Marketing Greater China.
“SHU Qi is a brilliant actress, as well as a positive, independent and energetic traveler who fully embodies the joys of travel. She is well-liked by many and we hope that through this campaign, we are able to connect people through the power of travel and build a deeper emotional connection with travelers.”
The campaign video will air on multiple channels, including Marriott Bonvoy’s official accounts on Facebook, YouTube, Line, Weibo and WeChat to remind people about the incredible power of travel. In addition, Marriott Bonvoy members can unlock a wider range of benefits and experiences available during the Quarterly Global Promotions and Members Day.