Mark Albert has been appointed Chief Data and Analytics Officer at Ogilvy Australia. He will be tasked with heading up the data practice across the ANZ Network, servicing the advertising, experience, PR and health sectors.
“I am very excited to be re-joining the Ogilvy Network, and feel privileged to collaborate with such an amazing team,” said Albert.
“There is a huge opportunity for us to continue accelerating the smart application of data and analytics, and I look forward to combining my extensive data analytics experience with Ogilvy Australia’s talented creative minds to deliver exceptional work.”
Albert started his career as a data planner at OgilvyOne in London before becoming a founding partner and chief operating officer of Australian data and analytics agency, Torque Data.
Following the 2015 acquisition of Torque Data by Virgin Australia’s Velocity Frequent Flyer loyalty program, Albert became head of data consult at Velocity.
“We couldn’t be happier to welcome Mark back into the Ogilvy family after many years,” Ogilvy Australia CEO Sally Kissane says.
“There are very few people in Australia that have Mark’s depth of experience and capability, and we are excited to merge his knowledge with our creative work.
“Mark has a wonderful way of de-mystifying the world of data and making sense of what’s important for brand and business growth. We are incredibly fortunate to have him on board to work with our clients and teams across the Ogilvy Network.”
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