ForwardPMX, the data and technology-driven marketing services company, has appointed Marilyn Yeong as Regional Client Vice President. Based in Singapore, Yeong will lead the strategic vision for client engagement in Southeast Asia and help establish ForwardPMX’s expansion opportunities across the region.
“South East Asia continues to beat forecasts for digital adoption, with significant growth once again in 2020, making it more important than ever for brands to establish seamless digital experiences to succeed in this rapidly evolving region. We’re determined to strengthen our commitment to the region and build on our success in helping brands navigate the nuanced and changing market conditions to grow their businesses,” said ForwardPMX APAC & RU Managing Director, Richard Brosgill, commented.
“We’re absolutely delighted to have Marilyn join our leadership team to lead our ambitions in Singapore and through Southeast Asia, whilst supporting our continued acceleration across the wider APAC region. Her growth mentality, strategic thinking and proven ability to build makes her a great fit and we are confident that her experience will bring value to our clients in the region.”
Yeong brings 15 years of industry experience from leadership roles at Carat, SearchGuru, Havas and M&C Saatchi.
“There is a huge opportunity to extend our expertise to help local brands grow internationally. The unique collaborative work culture between our global network of consultants and experts is the reason why we can deliver the most effective insights and digital strategies for our clients. I am excited to join the ForwardPMX family and continue to build on the solid work the team has done,” said Yeong.
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