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    Marienelle Castelino and Tavy Cussinel Promoted to Managing Director Roles at Redhill

    Castelino and Cussinel have been with the group since 2017 and 2018 respectively.

    By The Staff - Jun 2, 2021
    Marienelle Castelino and Tavy Cussinel Promoted to Managing Director Roles at Redhill

    Marienelle Castelino and Tavy Cussinel

    Singapore-based communications firm, Redhill, has announced the appointments of Marienelle Castelino and Tavy Cussinel as the company’s newest Managing Directors.

    Castelino will focus on brand leadership and corporate mandates in markets across Asia-Pacific, specifically Singapore, Indonesia, India, and Cambodia, while Cussinel will focus on growing the agency’s education, healthcare, luxury, and lifestyle portfolios.

    “I am excited to see the additional growth that Marienelle and Tavy will achieve for Redhill as they build on the excellent work that they have done during their years with us,” said Jacob Puthenparambil, CEO and Founder of Redhill.

    “Despite the pandemic, Redhill has continued to expand and we are ready to push ourselves even further – both in markets and in verticals. I have full faith in our leadership team to steer the wider Redhill family to greater heights as we focus on our end goal – to become the DBS or Singapore Airlines of the communications world.”

    Prior to joining Redhillin 2017, Castelino held client leadership roles for marquee brands like McDonald’s, Pepsi, Mondelez, Coca-Cola and P&G. She has more than 13 years of experience in brand communications and has received numerous accolades throughout her career from organizations such as The Holmes Report and PRWeek Asia for her work.

    Currently, she leads teams in Singapore, India, Indonesia, Japan, and Cambodia, serving clients such as Emirates, Cambodia’s Ministry of Tourism, Cotton Brazil, Close Comfort, Sony Pictures Network, and Vistas Media Capital.

    Cussinel has spent more than 20 years working with global brands such as Calvin Klein Cosmetics, Unilever and Adidas. Previously, she founded and scaled a public relations agency in London. She joined the Redhill team in 2018 as Director of Strategic Communications.

    With teams based in Thailand and Singapore, Cussinel will continue to manage Redhill’s luxury and lifestyle clients, such as Kimpton Maa-Lai Bangkok, Yours Skincare, and Style Theory.

    Castelino’s and Cussinel’s appointments are just two of a slew of promotions within Redhill as the agency expands.

    • Marion Ang and Jaslin Tan – Promoted to Senior Account Manager
    • Dipti Jaiswal and Clara Tan – Promoted to Account Manager
    • Joseph Ng, Ruth Tan, and Septy Wulandari – Promoted to Senior Account Executive
    • Adriana Abidin, Junyi Kuo, and Angelica Muk – Promoted to Account Executive

    “At Redhill, we are committed to the development of our employees and building a strong culture of internal growth,” said Puthenparambil.

    “Each of these individuals has shown dedication and commitment to the success of their clients and the agency, and I congratulate them on their well-deserved promotions. An agency is only as strong as its team, and as I look at our fantastic Redhill family, I am confident of our success.”

     

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