Manulife has announced the appointment of Dentsu as its global media and creative partner. This marks the first time that the brand has selected a single global agency that reflects the diversity of its individual markets.
“We’ve made significant strides in our transformation journey by bringing together our global brand, launching our sustainability strategy, and building on the next evolution of our brand promise, ‘Decisions Made Easier. Lives Made Better’”, said Karen Leggett, Manulife’s Global Chief Marketing Officer.
“Selecting Dentsu as our global partner helps us build on this exciting story in all the segments and markets where we operate. They are an organization that not only shares our global footprint, but also our passion for customer obsession and values.”
Simone Tam Dentsu Hong Kong CEO and Creative CEO, added: It’s very rewarding to see our 7+ year relationship with Manulife out of Hong Kong grow into a global partnership. We share a spirit of collaboration and innovation with Manulife and the foundational belief that people should be at the center of everything we do.
This marks the first time that the brand has selected a single global agency that reflects the diversity of its individual markets.
“Driven by an unwavering commitment to customer-centricity, we have selected Dentsu as our integrated creative and media partner to tell one consistent global brand story across our diverse markets in Asia,” said Julie Nestor, Chief Marketing Officer, Manulife Asia.