The luxury fashion brand has appointed the integrated creative agency to support the brand through a dynamic communications strategy involving digital and offline activations.By Katerin Pantaleon - Apr 5, 2021
Luxury fashion brand, Mansur Gavriel has appointed integrated creative agency, Gusto Luxe, as retained strategic communications partner for mainland China.
Through a digital-led communications strategy, Gusto Luxe will aim to provide support in increasing awareness and driving content to commerce ahead of the brand’s planned launch on China-based e-commerce giant, Tmall, later in the year.
“With the rise and burgeoning influence of Chinese luxury consumers, it’s an exciting time to be a luxury brand in China,” said Charmaine Lin, General Manager of Client Services at Gusto Luxe.
“We are proud to work with brands like Mansur Gavriel in such a capacity that allows us to leverage our deep understanding of Chinese luxury consumers and innovative approach to communications in China.”
“While China presents an attractive opportunity for luxury brands like Mansur Gavriel, we also appreciate the complexity of the market and were looking for a reputable partner with a proven track record of experience in delivering strategic thinking and digital solutions – we found that in Gusto Luxe,” Isabelle Février, CEO Mansur Gavriel.
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