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    Mannings Hong Kong Campaign Shows Appreciation for Women Who Helped Us Get Through 2020

    By Katerin Pantaleon - Jan 4, 2021
    Mannings Hong Kong Campaign Shows Appreciation for Women Who Helped Us Get Through 2020

    Beauty retailer Mannings Hong Kong launched a campaign via DDB Group Hong Kong to round out 2020 aimed at showing appreciation for “the women in our lives who have helped us through them.”

    A part of the brand strategy that hopes to inspire a “healthy kind of beautiful”, the creative platform communicating the new direction for the brand is called #StrongBeauty and “salutes the incredible strength and resilience women have shown in their ongoing efforts to help and reassure others through tough times this year.

    The campaign spot features vignettes of moments of appreciation, in reference to the women of Hong Kong. The tagline, “Your strength makes you beautiful”, is both a tribute to the inner strength of women, as well as a take on a more inclusive and progressive sense of beauty. The soundtrack of the launch film features Korean band, Standing Egg’s indie hit “Yell”, with lyrics that echo the sentiment of the scenes.

    “We really wanted to shine a light on our customers, who are often the unsung heroes in peoples’ lives,” said Doreen Cheng, Director, Sales & Marketing at Mannings. “We have witnessed these women this year, continuing to support the wellbeing of others, and in doing so have come to appreciate the important role they play in supporting our society and the selfless strength often required, not least in a pandemic.”

    “It is exciting to bring a brand to life through a communication platform that is built on saluting its customers,” said Andreas Krasser, CEO at DDB Group Hong Kong. “Honoring these strong and beautiful women is only the first step, however. We are looking forward to pursuing this in even deeper and more meaningful ways throughout 2021.”

    Credits

    Client: Mannings Hong Kong & Macau, The Dairy Farm Company limited
    Director, Sales & Marketing: Doreen Cheng
    Head of Branding, Sales & Marketing: Benny Ko
    Senior Brand Manager: Cafy Choi
    Assisant Marketing Manager: Yannie Wong
    Senior Marketing Officer: Regine Tang
    Senior Marketing Officer: Athena Ho
    Creative Agency: DDB Group Hong Kong
    CEO: Andreas Krasser
    Group Business Director: Albert Wong
    Group Strategy Director: Adrian Tso
    Executive Creative Director: Frankie Fung
    Senior Creative Director & Creative Partner: Christine Lai
    Associate Creative Director: Cola Chan
    Art Director: Ruth Wong
    Art Director: Steph Fong
    Senior Account Manager: Keefe Ho
    TV Production: Annie Tong
    Print Production: B Ng
    Production House: Yamanyao
    Director: Ah Mo
    Media Agency: OMD Hong Kong
    Managing Director: Gary Wong
    Business Director: Eppie Tsang
    Planning Manager: Natalie Yu
    Planner: Charlie Ling
    Assistant Buying Manager: Carmen Yung
    Assistant Performance Manager; Jonathan Kwong

     

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