Mandy Wong has been promoted to Managing Director at TBWA\Singapore effective immediately. Wong has been with the TBWA\Collective since 2001, working out of Malaysia and Singapore. In early 2019 she was named Managing Partner.
Wong will continue to work in partnership with the executive management team and work directly with the CEO Ara Hampartsoumian, presiding over all aspects of the agency business – people management, financial planning, productivity and operations.
She will continue to lead a task force for the agency’s Covid-19 protocol in addition to her responsibilities of overseeing client management among key stakeholders, brand management efficiency, effective resource management and operations management with the aim of consistently improving the agency’s overall internal process.
Wong began her career with TBWA\Kuala Lumpur as an entry-level account executive on the global Tourism Malaysia business.
“I am incredibly proud of my journey and to have reached this milestone alongside mentors who inspire me every day.”
She relocated to TBWA\Singapore as an account manager to helm another piece of global business – Standard Chartered.
After a decade of successfully managing the Standard Chartered brand across Asia, Middle East and Africa, Wong was part of the winning pitch team on the Singapore Tourism Board business and led the agency team on the launch of Singapore’s new global destination brand ‘Passion Made Possible’.
The ‘Passion Made Possible’ campaign has been recognized at multiple global and local creative effectiveness awards – including APAC Effies, AME Awards, CCA Gongs and WARC Awards.
TBWA\Singapore was named Marketing Magazine’s Overall Agency of the Year for three years running and Campaign Magazine’s Creative and Integrated Agency of the Year between 2018 to 2020, all under Wong’s leadership.
“I’m incredibly proud to promote Mandy to the managing director role, one that she truly deserves given her monumental efforts and contributions to TBWA\Singapore over the years,” said Ara Hampartsoumian, CEO, TBWA\Group Singapore.
“We’re lucky to have her on our humble pirate ship and look forward to her leadership and relentless energy as we propel ourselves into the next phase of Disruption.”
Wong is also a key member of the TBWA\ Collective’s ‘Take the Lead’ initiative, with the aim of making change across the Collective to become a more balanced and inclusive culture at all levels.
“TBWA\ has always provided a uniquely nurturing environment which has supported me and enabled me to fulfil my ambition and career goals. I am incredibly proud of my journey and to have reached this milestone alongside mentors who inspire me every day,” added Wong.
“My focus is to now continue that legacy for the next generation of TBWA\ Singapore’s leaders.”
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