Man Pees on Injured Friend to Highlight Popular Misconceptions in New Ampfibian Ad

A campaign spot that you will not soon forget.

Client

Ampfibian

creative

Windsorborn

Australian manufacturer of portable power products for the caravan and RV market, Ampfibian, has launched a very attention-grabbing new spot in the form of ‘Badvice’ to drive awareness of its caravan adaptors.

The cheeky campaign challenges some common misconceptions – most notably that peeing on someone as a remedy, as the brand puts it, is “stupid advice.”

“What people do with their DIY leads is stupid. Of course, it’s hard to deliver that message directly as it often falls on deaf ears,” said Windorsborn Creative Director Ben Stainlay.

 
 

“So instead, we aligned it to other stupid advice out there in a bid to disarm our audience, take them on the journey, and ultimately change behaviour.”

 

 
 

“A large segment of our customer base knowingly use illegal homemade caravan leads and simply don’t care; they’ve been using one for years because it’s what their parents and grandparents have done, so the idea they need an adapter is largely being ignored due to bad advice passed down from generation to generation,” said Ampfibian director Oliver Kratzer.

“To break down this cycle of bad advice, our new campaign needs to convince caravan owners and their families that in order to be safe they should invest in an Ampfibian adaptor.”

Set to run in Australia and New Zealand, ‘Badvice’ will launch on broadcast television, online, in social and across Ampfibian’s owned channels.


Credits

Client: Ampfibian
Director & Owner: Oliver Kratzer
Senior Marketing & Communications: Tracey Burns

Creative Performance Agency: Windsorborn
Creative Director & Film Director: Ben Stainlay
Art Director: Mel Dickinson
Project Manager: Alizee Berger
Media Strategy & Buying: Steve Wulz

Production Company: VI
Producer/DOP: Alexander Sharkey
Assistant Camera: Sofia Grimoldi
Assistant Producer: Hayley Johnson
Stylist: Kirsten Butler
Sound: Steve Nossiter
Editor: Thomas Nicholls

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