Malaysia’s Top 10 Most Visited Websites and Most Used Apps – Via comScore


comScore today announced the introduction of Android mobile panel data expands comScore’s measurement of mobile audiences in Malaysia for reporting on visitation, engagement, and demographics, including new segments for age and gender.

“The introduction of mobile panel data is an important development in advancing digital audience measurement in Malaysia,” said Joe Nguyen, senior vice president, Asia Pacific at comScore. “As smartphones and tablets play an increasingly significant role in consumers’ lives, robust, unduplicated measurement across platforms and devices is critical for media buyers and sellers to plan and optimize their digital strategies.”

Along with the announcement, comScore has released stats on Malaysia’s most visited web properties and mobile apps.


 

Top 10 Properties from Desktop and Mobile Devices in Malaysia

In April 2017, 50.5 percent of Malaysia’s total digital population of 18.8 million unique visitors/viewers accessed the Internet from both desktop and mobile platforms. 30.8 percent of the 13.7 million mobile users accessed exclusively via smartphones and tablets, making 22.5 percent of the total digital population ‘mobile only’. Google Sites ranked #1 with 15.5 million unique visitors/viewers, followed by Facebook with 13.9 million and Yahoo Sites with 7.9 million. Astro Group was the top Malaysian property, with a combined desktop and mobile audience of 7.5 million users, with 68.4 percent accessing digital content only via smartphones and tablets.

Top 10 Properties from Desktop and Mobile Devices in Malaysia
April 2017
Total Malaysia – Age 6+ on Desktop and Age 18+ on Mobile
Source: comScore MMX Multi-Platform

Rank


 

 Property

 

Total Unique Visitors/Viewers (000)

Total Digital Population

Desktop

Mobile

Total Internet: Total Audience

18,792

14,566

13,723

1

Google Sites

15,487

11,736

10,614

2

Facebook

13,917

8,651

10,479

3

Yahoo Sites

7,851

6,312

3,570

4

Astro Group

7,478

2,364

6,204

5

Media Prima Group

6,351

1,674

5,582

6

Rev Asia

6,261

919

5,897

7

Microsoft Sites

6,107

6,030

919

8

Lazada Sites

5,906

4,759

2,432

9

TENCENT Inc.

5,488

523

5,242

10

Maybank Group

4,628

3,796

1,779

 

Top Apps Visited from Mobile Devices in Malaysia

In April 2017, the top four mobile apps reached more than half of the total mobile app audience of 13.8 million unique visitors in Malaysia. WhatsApp Messenger ranked #1 with 9.8 million unique visitors, reaching 70.6 percent of the total mobile app population. Google Play followed closely with 9.7 million users and YouTube came in third with 8.3 million visitors. WhatsApp Messenger and Facebook accounted for the most total minutes within the top 10 apps, and represent nearly one-third of Malaysia’s total mobile minutes.

Top 10 Apps from Mobile Devices in Malaysia
April 2017
Total Malaysia – Age 16+, Mobile App only
Source: comScore Mobile Metrix

Rank

App

Total Mobile

Total Unique Visitors (000)

% Reach

Total Internet: Total Audience (Mobile App only)

13,811

100.0

1

WhatsApp Messenger

9,753

70.6

2

Google Play

9,654

69.9

3

YouTube

8,251

59.7

4

Facebook

7,744

56.1

5

mCent

6,779

49.1

6

Google Search

6,471

46.9

7

Facebook Messenger

5,870

42.5

8

WeChat

5,222

37.8

9

Gmail

4,920

35.6

10

Instagram

4,584

33.2

 

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