Malaysia Airlines Campaign Celebrates The Culture of Malaysian Hospitality

Malaysia Airlines has partnered with Bonsey Jaden Malaysia on a new campaign to showcase local hospitality that makes Malaysia a must-experience travel destination in Southeast Asia.

This partnership with Malaysia Airlines began in April of this year, when Bonsey Jaden was tasked with “breathing new life into their latest brand awareness effort.” the agency said.

The campaign includes a two-minute film, done with Directors Think Tank.


“We realize that it is innate in us and naturally exudes itself even when no one is looking,” said Group Chief Marketing and Customer Experience Officer, Lau Yin May. “We hope that as we transcend this hospitality culture from generation to generation, everyone we meet is proud to be Malaysian and demonstrate this hospitality.”


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