Women Goes to Extreme Lengths to Find Bok Choy in Oddball Ad Promoting Organic Veggies in Thailand

    By Asia Ad Junkie - Dec 10, 2019
    Women Goes to Extreme Lengths to Find Bok Choy in Oddball Ad Promoting Organic Veggies in Thailand

    Leo Burnett Bangkok has partnered with the Thai Health Promotion Foundation in a fun, oddball campaign spot to educate consumers on how to safely buy organic vegetables.

    The driving point of the two-minute spot, which features a maid going to extreme lengths to procure Bok Choy to cook for a bed-ridden man, is that consuming organic vegetables is best done during the right season. If not, then you’re eating veggies that contain chemical fertilizers in order to accelerate the natural growing process.

    And that’s no good. Regardless of your extreme efforts to get a meal right.


    “The aim of this campaign is to stop consumers from buying off-season vegetables so that farmers will discontinue cultivating them for good,” said a release.

    And it will also prevent food preparers from going to extreme lengths to keep diners happy.



    Chief Creative Officer: Sompat Trisadikun
    Creative Director: Nuwadee Ketruangroch
    Creative Group Head: Nares Limapornvanich
    Art Directors: Smach Chotitat, Sompat Trisadikun
    Copywriter: Sirikorn Rungrueangdechaphat
    Account Management Director: Tida Vibulvanich
    Account Manager: Veerin Lertsirimongkonkul
    Agency Producer: Sarawut Lertkittipaporn
    Production Company: Mum films Co., Ltd.
    Film Director: Suthon Petchsuwan
    Assistant Director: Chairat Piriyawattanakul
    GM: Chattakul Nachaisit
    Executive Producer: Pattarajitr Trakarnkate
    Production Producer: Namon Suttikittibuth
    PM: Jittraporn Pipatpanya
    Cinematographer / D.O.P: Teerawat Thitikornwanich
    2nd AC: Sophon Rachpuanyoon
    Focus puller: Sarun Sirithum
    Gaffer: Manop Piengklan
    Lighting & Grip: Siam light
    Post-Production: Rattana Leedamrongprasert
    Editor: Dechmongkol Prasertsit
    Editor Support: Kritsana Thaweesang
    Colorist: Rattana Leedamrongprasert
    Art: Weerayuth Kamnerdrattana
    Wardrobe: Kittisak Prasarndee
    Casting: Grace Wiyasu
    Make up: Montakan Intarat
    Hair Stylist: Sawas Charoenying
    Post Producer: Namon Suttikittibuth
    Sound Production Company: Mellow tunes
    Media Agency: Optimum Media Direction (Thailand) Co., Ltd.

    Get more brand in your diet

    We never share your info, we only share ours.