Magnum Ice Cream Brings Light to a Dark World with Animated Shorts

Magnum ice cream has launched an anime film series to be shown at the 25th edition of the Japanese Film Festival. The films, “Pleasure Tales by Magnum” is an ongoing anthology dedicated to finding the meaning of true happiness.

The two films exist in two different worlds in two different times, yet both focus on the joys only humans can know. In one a man is pulled from the darkness and monotony of everyday life by the small joy of ice cream and painting.

In the other, sometime in a Black Mirror-esque future, a young woman encounters a dour young man. As she enjoys her ice cream, she learns he’s never had the joy of doing so himself. The reasons become clear shortly and again we’re left with that unique joy that ice cream brings to humans.


Magnum partnered with Powerhouse Animation Studios, creators of Castlevania and Seis Manos, to bring the two stories to life.



Pleasure Tales by Magnum will be featured during the Japanese Film Festival which will run throughout Australia this summer from 6 February – 3 March.



Agency: LOLA MullenLowe
Client: Magnum (Unilever)
Campaign: Pleasure Tales
Global Vice President, Unilever: Julien Barraux
Global Brand Director, Magnum: Ben Curtis
Assitant Brand Managers: Silvia Mattei, Federico Russo
Executive Creative Director: Tomás Ostiglia
Copywriter: Germán Rivera
Art Director: Talia Villena
Global Business Director: Tom Elliston
Account Supervisor: Flora Bell
Head of Production: Felipe Calviño
Agency Producer: Diego Baltazar

Butterfly and Konnichiwa
Production: Powerhouse Animation Studios
Executive Producer: Brad Graeber
Studio Executive: Bruce Tinnin
Supervising Producer: Shane Minshew
Director: Kellen Stover
Music supervision: Big Sync
Music supervisor: Andrew Stafford
Music composed and performed by: Pieter De Graaf

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