South Korea’s Mad Stars 2023 has announced this year’s Grands Prix of the Year, which were selected from 20,282 entries from 63 countries.
The two Grands Prix of the Year were awarded to: TBWA\Hakuhodo, Japan for their campaign ‘SHELLMET’, for Sanufutsu Village + Koushi Chemical Industry Co., Ltd. from the SDGs (Sustainability Development Goals) Stars. and Leo Burnett Group Manila, ‘Unbranded Menu’, for McDonald’s, from Brand Experience & Activation Stars
A total of twenty Grands Prix were awarded this year withCheil Worldwide Korea winning 4 for its campaign ‘Knock Knock’ campaign for the Korean National Police Agency.
The 2023 Mad Stars Grand Prix winners are:
- Viral Video Stars: HERO + McCann Melbourne Australia, ‘Through Their Eyes, for Maybelline New York
- Mobile Stars: Cheil Worldwide, Korea, ‘Knock Knock’, for Korean National Police Academy
- Design Stars: TBWA\HAKUHODO, Japan, ‘SHELLMET’, for Koushi Chemical Industry Co., Ltd.
- Information Video Stars: Impact BBDO UAE, ‘Schoolgirl Newscasters, for EBM
- Strategy Stars: Impact BBDO UAE, ‘Schoolgirl Newscasters’, for EBM
- Interactive Stars: Cheil Worldwide, Korea, ‘Knock Knock’, for Korean National Police Academy
- SDGs (Sustainability Development Goals) Stars: Cheil Worldwide, Korea, ‘Knock Knock’, for Korean National Police Academy
- Innovation Stars: Cheil Worldwide, Korea, ‘Knock Knock’, for Korean National Police Academy
- Place Brand Stars: Hakuhodo Kettle, ‘THE MODEL CITY 1:1 SCALE’, for Shizuoka City
- Print Stars: Edelman Singapore, ‘Inkmaginary Toys’, for HP
- Direct Stars: Colenso BBDO, ‘Phone It In’, for Skinny
- Radio & Audio Stars: Colenso BBDO, New Zealand, ‘Phone It In’, for Skinny
- Data Insight Stars: VMLY&R Australia, ‘FitChix’, for Honest Egg Co.
- Commerce Stars: VMLY&R Australia, ‘FitChix’, for Honest Egg Co.
- Brand Experience & Activation Stars: Leo Burnett Group Manila, Philippines, ‘Unbranded Menu’, for McDonald’s
- Film Stars: Dentsu Inc., Japan, ‘FRIES BEAT’ for McDonald’s Company (Japan) Ltd
- Social & Influencer Stars: Wunderman Thompson Singapore, ‘Change The Angle’, for Unilever LUX Singapore
- PR Stars: Wunderman Thompson Singapore, ‘Change The Angle’, for Unilever LUX Singapore
- Media Stars: Special New Zealand, ‘Last Performance’, for Partners Life
- Entertainment Video Stars: Special New Zealand, ‘Last Performance’, for Partners Life
The Gold winners are:
FILM STARS:
Cheil Worldwide, Korea, ‘Film in the Dark’, for Samsung Electronics
good design company, SIX INC., Hakuhodo, Hakuhodo Kettle, Japan, ‘A Train of Memories’, for Sotetsu Holdings
Ogilvy Mumbai, India, ‘The Tale of Two Lajjos’, for KC Mahindra Education Trust
Enormous Brands, India, ‘AIS Windows: Robbery’, for Asahi India Glass (AIS)
SOCIAL & INFLUENCER STARS:
JANDL, Slovakia, ‘Special Love Operation’, for NEHERA for UKRAINE
TBWA\RAAD, UAE, ‘Refs for Change’, for M.ALI.
Leo Burnett Group Manila Philippines, ‘Unbranded Menu’ for McDonald’s
Leo Burnett Beirut, Lebanon, ‘Lollar The Currency of Corruption’, for TRANSPARENCY INTERNATIONAL LEBANON
Wunderman Thompson Singapore, ‘Change The Ref’, Unilver LUX Singapore
INNOVATION STARS:
TBWA\HAKUHODO, Japan, ‘ProPILOT MOP’, for Nissan Motor Co. Ltd
Serviceplan Korea, ‘Dot Pad. The first smart tactile graphics display’, for Dot Incorporation
MEDIA STARS:
INNOCEAN Berlin, Germany, ‘There’s Nothing Comic About Dyslexia’, for Dyslexia Scotland
Impact BBDO, UAE, Schoolgirl Schoolcasters, for EBM x 2
Impact BBDO, UAE, ‘The Newspapers Inside The Newspaper Edition’, for AnNahar Newspaper
Cheil Worldwide Korea, ‘Knock Knock’, for Korean National Police Agency
CHEP Network, Australia, ‘Flipvertising’ for Samsung
Leo Burnett Group Manila, Philippines, ‘Unbranded Menu’, for McDonald’s
SDGs (Sustainability Development Goals) STARS:
TBWA\HAKUHOD, Japan, SHELLMET, for Sanufutsu Village + Koushi Chemical Industry Co. Ltd.
Serviceplan Korea, ‘Dot Pad. The first smart tactile graphics display’, for Dot Incorporation
Dentsu Creative, India, ‘The Everything Book’, for Vedantu
Winderman Thompson Singapore, ‘Change The Angle’, for Unilever LUX Singapore
STRATEGY STARS:
Forsman & Bodenfors Singapore, ‘Kami’ for Down Syndrome International
Edelman Singapore, ‘HP Inkmaginary Toys’, for HP
Leo Burnett Group Manila Philippines, Unbranded Menu’ for McDonald’s
FP7 McCann UAE, ‘Frequencies of Peace’ for Babyshop
Wunderman Thompson Singapore, ‘Change The Angle’, for Unilever LUX Singapore
Special New Zealand, ‘Last Performance’ for Partners Life
PIVOT STARS:
Forsman & Bodenfors Singapore, ‘Kami’ for Down Syndrome International
Impact BBDO UAE, ‘Schoolgirl Newscasters’, for EBM
COMMERCE STARS:
Wunderman Thompson Hong Kong / Wunderman Thompson Shanghai, ‘In My Own Voice’ for Penguin Random House
BRAND EXPERIENCE & ACTIVATION STARS:
Impact BBDO UAE, ‘Schoolgirl Newscasters’, for EBM
Cheil Worldwide Korea, ‘Knock Knock’, got Korean National Police Agency
CHEP Network, Australia, Flipvertising, for Samsung
FP& McCann, UAE, ‘Heinz Jack, for Craft
Wunderman Thompson Singapore, ‘Change The Angle’, for Unilever LUX Singapore
PR STARS:
Impact BBDO, UAE, ‘Schoolgirl Newscasters’, for EBM x 2
Impact BBDO, UAE, ‘Waxing Lady Tutorials’, for GharPar / Indus Hospital x 2
Ogilvy Mumbia, India, ‘5 Stars Everywhere, for Mondelez
VMLY&R Australia, ‘FitChix’ for Honest Eggs Co.
FP7 McCann, UAE, ‘Heinz Jack’, for Craft
Wunderman Thompson Singapore, ‘Change The Angle’ for Unilever LUX Singapore
DIVERSE INSIGHTS STARS:
Impact BBDO, UAE, ‘Schoolgirl Newscasters’, for EBM
Wunderman Thompson Singapore, ‘Pollution Pencils’ for Haleon
Asiatic Marketing Communications ltd, Bnagladesh, ‘The-Unwritten Stories’, for Bidyanondo Publications
DATA INSIGHT STARS:
FCB Artgroup Kazakhstan, ‘Domestic violence data visualization. Now you see’, for KazFem x 2
VMLY&R Australia, ‘FitChix’ for Honest Eggs Co.
DESIGN STARS:
Serviceplan Korea, ‘Dot Pad. The first smart tactile graphics display’, for Dot Incorporation
VML & Ogivly Japan, ‘Milk Manga’, for Seki Milk x 3
Edelman Singapore, ‘HP Inkmaginary Toys’, for HP
TBWA\SMP, Philippines, ‘Boysen Plants Campaign’, for Pacific Paint Boysen Philippines Inc.
VMLY&R Australia, ‘FitChix’ for Honest Eggs Co.
RADIO & AUDIO STARS:
Saatchi & Saatchi Ukraine, ‘Carol for Charity’, for Ministry of Foreign Affairs Ukraine
Dentsu Inc., Japan, ‘Voice Watch’, for Toyota Mobility Foundation
Colenso BBDO New Zealand, ‘Phone it In’, for Skinny
INFORMATION VIDEO STARS:
Asiatic Marketing Communications ltd, ‘The Un-Written Stories’, for Bidyanondo Publications
Ogilvy Mumbai, India, ‘The Tale of Two Lajjos’, for KC Mahindra Education Trust
Wunderman Thompson Singapore, ‘Change The Angle’, for Unilever LUX Singapore
INTEGRATED STARS:
Publicis Middle East, ‘The Call of Adventure’ for Haleon
INNOCEAN Korea, ‘MAIL OLD MEDS’, for KOREA POST. KOREAN PHARMACEUTICAL ASSOCIATION
PLACE BRAND STARS:
Ogilvy Group Thailand, ‘Amazing Thailand. Culture to Commerce’, for Tourism Authority of Thailand
MOBILE STARS:
Cheil Worldwide Korea, ‘Knock Knock’, for Korean National Police Agency x 2
Ogilvy Hong Kong, ‘Undercover’, for Women Helping Women Asia,
OUTDOOR STARS:
Impact BBDO, UAE, ‘Shrine Saviours’, for Roads for Life / Yokohama
Hakuhodo Kettle, ‘THE MODEL CITY 1:1 SCALE’, for Shizuoka City
Colenso BBDO New Zealand, ‘Phone it In, for Skinny x 2
Wunderman Thompson Singapore, ‘Change The Angle’, for Unilever LUX Singapore
VMLY&R, ‘FitChix’ for Honest Eggs Co.
DIRECT STARS:
VMLY&R HEALTH SPAIN, VMLY&R NEW YORK, VMLY&R SAO PAULO, ‘Dogs Without Borders’, for SFBO
VML & Ogilvy Japan, ‘Milk Manga’, for Seki Milk
VIRAL VIDEOS STARS:
Toaster Singapore, ‘Winterlands Code Hunt’, for Google Play Singapore
ENTERTAINEMENT VIDEO STARS:
Dentsu Inc, Japan, FRIES BEAT, for McDonald;s Company (Japan) Ltd
Wunderman Thompson Singapore, ‘Change The Angle’, for Unilever LUX Singapore
See all of the winners here.
