Maccas Kicks off Summer Campaign in Australia Celebrating Friends, Family & Food

McDonald’s and DDB Sydney have debuted a new creative platform, ‘Together & Lovin’ It’, to kick off a Summer campaign focusing on family, friends, and flavors.

The platform spotlights that when things are combined in just the right way, great things can happen. In the lead up to launch, the platform was teased by showcasing great Aussie combinations and asking people who they are going to spend their Summer with through print, social, OOH, TV, and in-stadium executions.

The official launch has now been led by a hero TVC celebrating the magic of a road trip to bring people together.

 
 

The 60-second spot features cars packed with family and friends, a man changing a muddy tire for a vehicle with the numberplate NU663T, and one duo on an electric scooter, all set to the most epic sing-a-long of all: Bon Jovi’s ‘Livin’ on a Prayer’.

The thought of ‘Together & Lovin’ It’ has been extended through multiple activations including billboards at Sydney airport to welcome people back home, a social content series to bring the beauty of a road trip to life, and much more.

 
 

 

“After a year of constant change, ‘Together & lovin’ it’ is a timely reminder of the joy and happiness that comes with being together with friends, family and those we love,” said McDonald’s Marketing Director Tim Kenward.

Altogether, the fully-integrated campaign – the brand’s biggest Summer campaign ever – stretches across TV, print, OOH, radio, digital, PR and social.

“This is the Summer of being reunited, of roads packed with people off to see loved ones, or going on holidays,” said DDB Sydney Executive Creative Director Matt Chandler.

“And a road trip just isn’t the same without a trip to Macca’s. This campaign is all about capturing the thrill of being together and lovin’ it. Because as a wise man once said, ‘We’ve got each other and that’s a lot.’”

The first work as part of the new platform caps off DDB’s 50th year of partnership with McDonald’s locally. The brand celebrated its 50th Australian birthday in July with a campaign thanking customers and crew members alike.

Credits

Client: McDonald’s Australia

Chief Marketing Officer: Chris Brown

Marketing Director: Tim Kenward

Senior Brand Manager: Liz Whitbread

Brand Manager: Chloe Brannagan

 

Creative, digital and PR agencies: DDB Group Sydney – DDB Sydney, Tribal Australia, and Mango Communications

Media agency: OMD

 

Production company: Scoundrel

Director: Tim Bullock

Producer: Morgan Benson-Taylor

Executive Producer: Adrian Shapiro

DOP: Shelley Farthing- Dawe

Production Designer: Miles Pitt

 

Post-Production: Adam Wills

Editor: Adam Wills

Colourist: Fergus Rotherham

Flame: Soren Dyne

 

Sound: Sonar

Executive Producer: Sophie Haydon

Sound Design: Timothy Bridge

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