Macca’s (as they call McDonald’s down under) has launched a new campaign via DDB Sydney pitching a new menu featuring 100% Australian chicken. Following a teaser campaign running earlier this week, Macca’s is supporting the launch with a TVC telling the story of a familiar family moment; moving out.
The 60-second spot, set to Natalie Nicoles’ cover of “You Get What You Give”, features a young man who’s just moved out of the house for the first time. Tired and hungry from a long day of unpacking, he orders from Macca’s new 100% Aussie chicken menu. While the viewer will think that he ordered it for himself, the ad gives a nice little touching twist, which we won’t spoil for you.
“We know that when people discover something new that they love, they want to talk about it and encourage family and friends to try it too,” said McDonald’s Australia Director of Marketing Jo Feeney. “Our new campaign taps into this human insight to share a story of family connection through Macca’s new chicken menu. We’re proud of the unique relationship we have with Australians and will continue to highlight these moments as part of our wider brand positioning.”
The TVC is supported by a bespoke outdoor campaign along with radio, digital, print, and social, including a bespoke Snapchat filter.
“There are times when Aussies naturally turn to Macca’s – moving day being one of them,” said DDB Sydney Chief Creative Officer Tara Ford. “The story at the heart of this campaign showcases the small and simple gesture of sharing, which seems particularly fitting for the times.”
Client: McDonald’s Australia
Creative Agency: DDB Sydney
Media Agency: OMD
Production Company: Scoundrel