The 2025 edition of the Luum Awards, the international festival celebrating the best in purpose-driven communications, concludes with an event in Thailand recognizing the year’s top winners. Festival honorees and brand representatives will gather in Bangkok to receive their trophies and take part in an act of solidarity with local foundations including Elephant World, Paper Ranger, and the restaurant Cabbage and Condoms.
On October 16, a panel of leaders from Japan, Germany, Switzerland, Turkey, Holland, and Morocco met at the Hilton Convention Centre in Geneva, Switzerland, to evaluate the most outstanding entries of the year. The jury awarded two Grand Prix for the 2025 edition.
In total, 31 Gold and 65 Silver trophies were presented. The shortlist featured agencies, NGOs, and brands from five continents. Zubi Advertising Agency | VML, the Ogilvy Network, and the holding company WPP were recognized as the top creative organizations of the year for their work in social, environmental, and humanitarian impact.
Luum Awards 2025 Winners
Grand Prix
- De la Cruz – Ogilvy, Puerto Rico | “Glowing Relief” | Brand: Alivia Health | Category: Causes
- Ogilvy Africa Network, Kenya | “First Boda” | Brand: My Dawa | Category: Health & Wellness
GOLD
- BBDO, Guatemala | “Aspirina Fortenite” | Brand: Aspirina | Category: Health & Wellness
- be positive 24 Innovation Design, India | “Assana Colorectal and Gut Wellness Launch Campaign” | Brand: Abhishek D Shah | Category: Health & Wellness
- Buenosaires, Spain | “R3ST” | Brand: Alianza por el sueño & Idorsia | Category: Health & Wellness / Campaigns
- Buenosaires, Spain | “R3ST” | Brand: Alianza por el sueño & Idorsia | Category: Health & Wellness Education & Awareness – Design
- Buzz, Costa Rica | “Freedom” | Brand: Fundación La Libertad | Category: Causes
- De la Cruz – Ogilvy, Puerto Rico | “Glowing Relief” | Brand: Alivia Health | Category: Causes
- Design Bridge and Partners, Singapore | “Forest Carbon – In Tune with Nature” | Brand: Forest Carbon | Category: Planet
- Design Bridge and Partners, Singapore | “Check Your Kiwis” | Brand: Zespri | Category: Health & Wellness
- FUSE Create, Canada | “Doors of Opportunity” | Brand: Soles4Souls | Category: Essence of the Message
- Inbrax, Chile | “DEIctionary” | Brand: Belong Lab | Category: Essence of the Message
- Joystick, FIFCO, Cost Rica | “Back Home” | Brand: Imperial | Category: Planet
- Joystick, FIFCO, Cost Rica | “Back Home” | Brand: Imperial | Category: Essence of the Message
- Joystick, FIFCO, Cost Rica | “Back Home” | Brand: Imperial | Category: Causes
- Manifiesto, Spain | “Escape Room Loneliness” | Brand: La Caixa Foundation | Category: Institutional Communication
- MGC Global Group, Chile | “No Rerun Button” | Brand: Fundación Inclúyeme.com | Category: Institutional Communication
- Moonfolks, Indonesia | “Life Music” | Brand: Yayasan Konservasi Alam Nusantara (YKAN) | Category: Causes
- SSP3-Mullenlowe Group, Colombia | “Renaming History” | Brand: Colsubsidio – Bibliotecas | Category: Society
- Ogilvy Africa Network, Kenya | “First Boda” | Brand: My Dawa | Category: Essence of the Message
- Ogilvy Africa Network, Kenya | “First Boda” | Brand: My Dawa | Category: Health & Wellness
- Ogilvy Africa Network, Kenya | “First Boda” | Brand: My Dawa | Category: Causes
- Orange Latam, Peru | “Days that never return” | Brand: For a Peru without Cancer | Category: Health & Wellness
- Prósper Comunicação, Brazil | “Drink and Drive” | Brand: CVC Chevrolet | Category: Health & Wellness
- Publicidad Comercial MullenLowe, El Salvador | “Unsilenced Rooms” | Brand: Movimiento de Valientes | Category: Essence of the Message
- Publicis, Brazil | “People At Work” | Brand: Instituto Mulher em Construção | Category: Essence of the Message
- Publicis Health, United States | “The World’s Largest Lost & Found” | Brand: Pfizer | Category: Health & Wellness
- The Table By De Ferrari Borrell, Dominican Republic | “The 46% Pine Tree” | Brand: SOH Conservación | Category: Planet
- The Table By De Ferrari Borrell, Dominican Republic | “The 46% Pine Tree” | Brand: SOH Conservación | Category: Causes – PR/CRM
- The Table By De Ferrari Borrell, Dominican Republic | “The 46% Pine Tree” | Brand: SOH Conservación | Category: Causes – Design
- WILD, Mexico | “Cartas de Vida” | Brand: Ingenium | Category: Health & Wellness
- Zubi Advertising – VML, United States | “Meet Icarus” | Brand: The CLEO Institute | Category: Human Rights
- Zubi Advertising – VML, United States | “Meet Icarus” | Brand: The CLEO Institute | Category: Causes
Silver
- ^ a t o m Network, India | “Pink Star Rating” | Brand: Reliance General Insurance | Category: Human Rights
- AG Partners Dakar, Publicis Africa Group | “Daje, aÌnd, gagner!” | Brand: Union Européenne au Sénégal | Category: Society
- BBDO, Guatemala | “The radio national time” | Brand: MCN (Movimiento Civico Nacional) | Category: Institutional Communication – Radio
- BBDO, Guatemala | “The radio national time” | Brand: MCN (Movimiento Civico Nacional) | Category: Institutional Communication
- BeautifulBeast, United States | “Mom’s Heart – Mother’s Day” | Brand: Fundación Cardiológica Argentina | Category: Health & Wellness
- BERLIN, Chile | “Shooting Stars” | Brand: Amnesty International | Category: Human Rights
- Boomerang, Morocco | “Weight of Waste” | Brand: Bahri Association | Category: Essence of the Message
- Buenosaires, Spain | “R3ST” | Brand: Alianza por el sueño & Idorsia | Category: Health & Wellness
- Buzz, Costa Rica | “Freedom” | Brand: Fundación La Libertad | Category: Essence of the Message
- Buzz, Costa Rica | “Lung Cam” | Brand: ROCHE | Category: Health & Wellness
- Castillo de If, Guatemala | “Ultrastorm” | Brand: Save The Children | Category: Health & Wellness
- Castillo de If, Guatemala | “Long Life” | Brand: PASMO | Category: Health & Wellness
- CIAN. Istanbul, Turkey | “The UnDisabled Announcement” | Brand: Istanbul Cevahir Shopping Mall | Category: Essence of the Message – Civic Values – Outdoor
- CIAN. Istanbul, Turkey | “The UnDisabled Announcement” | Brand: Istanbul Cevahir Shopping Mall | Category: Essence of the Message – Diversity and inclusion – Outdoor
- De la Cruz – Ogilvy, Puerto Rico | “Glowing Relief” | Brand: Alivia Health | Category: Institutional Communication
- De la Cruz – Ogilvy, Puerto Rico | “Glowing Relief” | Brand: Alivia Health | Category: Designs for a Better World
- De la Cruz – Ogilvy, Puerto Rico | “Glowing Relief” | Brand: Alivia Health | Category: Health & Wellness
- DENICOLÁS\TBWA, Colombia | “A Self-Exam can Change Everything”” | Brand: Vardí Autos Usados | Category: Health & Wellness
- Design Bridge and Partners, Singapore | “Forest Carbon – In Tune with Nature” | Brand: Forest Carbon | Category: Planet
- Emotive, Australia | “The World’s Largest Ocean Dispute” | Brand: Deep Rising | Category: Planet
- Garabato MullenLowe, Paraguay | “Ashes of Awareness” | Brand: WWF | Category: Causes
- i-dac Indonesia | Hakuhodo International Indonesia | “The Accident in a Blink” | Brand: Jasa Marga | Category: Institutional Communication
- i-dac Indonesia | Hakuhodo International Indonesia | “The Most Important Unimportant Call” | Brand: Telkomsel | Category: Essence of the Message
- Inbrax, Chile | “DEIctionary” | Brand: Belong Lab | Category: Institutional Communication
- Inbrax, Chile | “DEIctionary” | Brand: Belong Lab | Category: Essence of the Message
- Joystick, FIFCO, Costa Rica | “Back Home” | Brand: Imperial | Category: Essence of the Message
- La Machi, Communication for Good Causes, Spain | “Wishes” | Brand: Sisters Hospitallers | Category: Health & Wellness
- Lounge Group, Hungary | “45th FIDE Chess Olympiad Budapest 2024” | Brand: National Event Management Agency | Category: Designs for a Better World
- Lounge Group, Hungary | “Ignored Cones” | Brand: Hungarian Public Road Nonprofit Company | Category: Institutional Communication
- Lounge Group, Hungary | “1% is Just Enough” | Brand: Kucko Program | Category: Causes
- Manifiesto, Spain | “Escape Room Loneliness” | Brand: La Caixa Foundation | Category: Health & Wellness
- McCann Health Sistemas Integrales, Mexico | “El Rey de la casa” | Brand: Simparica TRIO | Category: Health & Wellness
- McCann Health Sistemas Integrales, Mexico | “L’Oréal, Save your Skin” | Brand: L’Oréal | Category: Health & Wellness
- McCann Dakar, Senegal | “J’AI UNE AMIE” | Brand: XOOLKOCISABOPP | Category: Essence of the Message
- McCarthy/Ogilvy,Bolivia | “x4” | Brand: Volkswagen | Category: Institutional Communication
- McCarthy/Ogilvy, Bolivia | “x4” | Brand: Volkswagen | Category: Health & Wellness
- MGC Global Group, Chile | “Bodas de Plomo” | Brand: Fundación Red Familia Viva | Category: Society
- Moonfolks, Indonesia | “Life Music” | Brand: Yayasan Konservasi Alam Nusantara (YKAN) | Category: Planet
- Moonfolks, Indonesia | “Life Music” | Brand: Yayasan Konservasi Alam Nusantara (YKAN) | Category: Institutional Communication
- SSP3-Mullenlowe Group, Colombia | “Renaming History” | Brand: Colsubsidio – Bibliotecas | Category: Human Rights – Anti-Discrimination
- SSP3-Mullenlowe Group, Colombia | “Renaming History” | Brand: Colsubsidio – Bibliotecas | Category: Human Rights – Reducing Inequalities – Gender Equality
- Nexa Brand, Brazil | “Dog Angels” | Brand: Chapam Moto Peças | Category: Essence of the Message
- Ogilvy Africa Network, Kenya | “First Boda” | Brand: My Dawa | Category: Essence of the Message
- Orange Latam, Peru | “Adopt a Breast” | Brand: For a Peru without Cancer | Category: Essence of the Message
- Publicidad Comercial MullenLowe, El Salvador | “Unsilenced Rooms” | Brand: Movimiento de Valientes | Category: Human Rights
- Publicidad Comercial MullenLowe, El Salvador | “Unsilenced Rooms” | Brand: Movimiento de Valientes | Category: Health & Wellness
- Publicidad Comercial MullenLowe, El Salvador | “Unsilenced Rooms” | Brand: Movimiento de Valientes | Category: Causes
- Publicis, Brazil | “People At Work” | Brand: Instituto Mulher em Construção | Category: Society
- Publicis, Brazil | “People At Work” | Brand: Instituto Mulher em Construção | Category: Essence of the Message
- Publicis, Brazil | “People At Work” | Brand: Instituto Mulher em Construção | Category: Causes
- Publicis Health, United States | “The World’s Largest Lost & Found” | Brand: Pfizer | Category: Health & Wellness – Internet/Social Media
- Publicis Health, United States | “The World’s Largest Lost & Found” | Brand: Pfizer | Category: Health & Wellness – Film
- ROSAPARKS, Spain | “País de Apañaos y Apañás” | Brand: Save the Children | Category: Institutional Communication
- Mana and friends | Production House: SHORYUKEN production, Thailand | “Food Hero” | Brand: TOPS supermarket | Category: Essence of the Message
- The Table By De Ferrari Borrell, Dominican Republic | “The 46% Pine Tree” | Brand: SOH Conservación | Category: Institutional Communication
- TNC, Morocco | “Domestic May Day” | Brand: ATEC ONU FEMMES | Category: Institutional Communication
- TNC, Morocco | “Domestic May Day” | Brand: ATEC ONU FEMMES | Category: Human Rights
- TNC, Morocco | “Domestic May Day” | Brand: ATEC ONU FEMMES | Category: Essence of the Message
- WILD, Mexico | “Cartas de Vida” | Brand: Ingenium | Category: Society
- WILD, Mexico | “Cartas de Vida” | Brand: Ingenium | Category: Health & Wellness
- Zubi Advertising – VML, United States | “Meet Icarus” | Brand: The CLEO Institute | Category: Planet
- Zubi Advertising – VML, United States | “Meet Icarus” | Brand: The CLEO Institute | Category: Institutional Communication
- Zubi Advertising – VML, United States | “Meet Icarus” | Brand: The CLEO Institute | Category: Essence of the Message
- Zubi Advertising – VML, United States | “Meet Icarus” | Brand: The CLEO Institute | Category: Health & Wellness
- Zubi Advertising – VML, United States | “Meet Icarus” | Brand: The CLEO Institute | Category: Causes
With this announcement, the Luum Awards wraps up its 2025 edition and continues to achieve its mission of celebrating creativity that leaves a mark and transforms the world.
