Soft Drink brand L&P has launched a new campaign to roll out their Drink Chilled platform in New Zealand. The 60-second spot was created by DDB Aotearoa.
It features an amateur astronaut jumping from space, flipping and spinning as he speeds toward the earth and an unknown future. He strips down to his shorts as he pierces through the clouds. Suspense builds. And boom…he lands perfectly into a pool surrounded by his chilled out friends.
How was his incredible jump from dangerous heights?
It reminded us a bit of Amart Sofa’s furniture space jump campaign. Needless to say, we’re fans of anything hurling toward the earth at high speeds to sell a product.
“L&P’s Drink Chilled platform speaks to Kiwis’ ability to remain pretty unphased and chilled no matter what’s going down. We see this in our hero throughout the TVC, and we see it in the deadpan reaction from his mates. L&P is an icon in New Zealand and has always been quintessentially Kiwi, so we’re thrilled to launch our first chilled story, that couldn’t be truer to who we are as people, and conveniently, how we like to drink our L&P,” said Angela Broad, head of marketing and design, L&P
L&P NZ’s drink chilled campaign launches with a 60”, 30” and 15” TVC/OLV, three 6” OLV and is supported by OOH and social media.
“To launch our super chilled out platform, it was only natural to make the most intense ad we possibly could. Obviously, nothing’s more chill than jumping from earth’s upper atmosphere. What we love about the spot is the many layers. It’s suspenseful, extreme, surreal, beautiful, but when butt hits water, it’s classic deadpan Kiwi comedy,” added Gary Steele, ECD, DDB Aotearoa.
GENERAL MANAGER STRATEGY & BRAND: Wendy Rayner
HEAD OF MARKETING AND DESIGN: Angela Broad
SENIOR BRAND MANAGER: Laura Knight
AGENCY: DDB Aotearoa
CHIEF CREATIVE OFFICER: Damon Stapleton
EXECUTIVE CREATIVE DIRECTOR: Gary Steele
CREATIVE DIRECTOR: Freddie Coltart
CREATIVE DIRECTOR: Matt Williams
MANAGING PARTNER: Nikki McKelvie
BUSINESS PARTNER: Crystal Clark
SENIOR BUSINESS MANAGER: Ella Bilham
EXECUTIVE PLANNING DIRECTOR: Lucinda Sherborne
PLANNING DIRECTOR: Thinza Mon
EXECUTIVE PRODUCER: Judy Thompson
SENIOR TV PRODUCER: Claire Colohan
INTEGRATED PRODUCER: Melissa Ching
PRODUCTION COMPANY: Good Oil
DIRECTOR: Adam Gunser
MANAGING DIRECTOR: George Mackenzie
EXECUTIVE PRODUCER: Andrew McLean
DOP: Marty Williams
EDITOR: Simon Price
POST PRODUCTION COMPANY: Blockhead
MUSIC & SOUND DESIGN: Cam Ballantyne, Beatworms
PHOTOGRAPHER: Mat Baker