Lowe Lintas has named Vasudha Misra as its regional creative officer based out of the Delhi office. She makes the move from BBH India where she held the Executive Creative Director role.
Misra has worked with Tinder, VIVO, FabHotels, Havells RO Water Purifiers, Havells Lights, OkCupid, as well as Heinz India and Indonesia. In her new role, she will work on the brands from the agency’s Delhi office.
The appointment is effective immediately.
“Vasudha and Lowe Lintas were simply meant to be. Over the years, she has built a body of work that would sit perfectly in a Lowe Lintas greatest hits reel – strategically powerful, creatively brilliant. With a cool, new-age edge. Borrowing a line from one of her campaigns, I’d say this really feels like the start of something epic,” said Prateek Bhardwaj, CCO, Lowe Lintas.
Misra started her advertising career with FCB Ulka, and went on to become one of the youngest women creative heads at the agency. She has also won awards for her work on Tata Docomo and Tinder and has also been part of the grand jury at New York Festival, Cresta Awards, The Immortal Awards, and a final judge at Adstars.
At Lowe Lintas, she will be responsible for driving the agency’s creative output and providing creative direction to the team.
“I am very excited to be a part of Lowe Lintas. Over the years, I have watched several iconic campaigns that Lowe that has done, with great admiration. And I look forward to helping Prateek take this incredible legacy forward,” said Misra.
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