Lowe Lintas has recently appointed Shayondeep Pal as a Regional Creative Officer. He will work out of the agency’s Bangalore office and manage some of the flagship brands of the agency from the South region. Most recently, he led the creative campaigns for Surf Excel, Wheel, Vim, UltraTech, and Nestle EveryDay.
Pal brings 24 years of experience to the position starting with a chance stint as a trainee writer at McCann-Erickson, having trained as a journalist after a post-graduate course at the Indian Institute of Mass Communication. In his first stint with Lowe Lintas between 2008 and 2015, he worked on some of the most prestigious brands of Lowe Lintas Delhi such as Micromax, OLX, Hindustan Times, Havells and Maruti-Suzuki.
“I am looking forward to an exciting phase in my advertising career. I am thrilled to be part of the team that created stellar work on some of the most iconic brands,” said Pal.
Sagar Kapoor, CCO, Lowe Lintas added: “Shayondeep (Shayon, as we fondly refer to him) has led the Lowe Delhi office in the past. He has worked on a diverse mix of brands across categories. Both his wisdom and creative talent will definitely take Lowe Lintas South to newer heights. I am excited about our partnership and along with him and the teams, hope to create some stunning work very soon.”