Lowe Lintas has appointed Kedar Teny as its CEO. Kedar joins the agency from Avataar.me where he served as Senior VP & Country Head.
He brings over two decades of experience having first joined Lintas in 1999 where he led account management and strategic planning function across India and SEA. Later, he held senior marketing and business leadership roles at organizations including Airtel, HUL, McDonald’s, and Sony Entertainment Television. He has also shaped early-stage startups such as Tilt Brand Solutions and Avataar.me.
“It’s almost as if Kedar’s education and achievements with marketing were ordained and timed beautifully for Lowe Lintas’ transformation and make us best placed to be both hub and spokes to brand needs,” said Amer Jaleel, Group CCO & Chairman, MullenLowe Lintas Group.
“His insider understanding of the requirements of brands alongside his belief and grooming on the strategic centrality of brand visioning to business success is quite unmatched in industry today. Kedar’s leadership has bounce, energy, and a light touch.”
Kedar added: “I am really excited as I return to Lowe Lintas after 14 years. It’s a rare opportunity to be tasked with driving transformation for one’s alma mater and I am humbled and honored to be given this responsibility. 22 years ago, I was clear that if there was an advertising culture to be part of it had to be Lintas and 22 years later I still feel the same.