Coca-Cola ‘Bottle Love Story’ Campaign is Brand’s Effort to Encourage Recycling

Using more than 1,500 Coca-Cola, Fanta, Sprite, and other Coca-Cola owned drink bottles and cans Berlin-based Berlin-based duo Cris Wiegandt & Lacy Barry and the biggest soda maker in the world have created a fun new recycling campaign ad.

Created by Ogilvy & Mather Berlin and dubbed “A Bottle Love Story” the ad stars two bottles that fall in love as they meet again and again through recycling.

Check it out:

“The beauty of Love Story is that it reminds people our packaging is valuable, as it can be recycled into more packaging over and over again,” said Aedamar Howlett, marketing director for Coca-Cola GB.

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