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    The ‘Real’ Reasons People Join a Gym: Finding Love, Meeting Celebrities, and a Place to Take a Shower

    A funny new campaign from Gold's Gym in Indonesia shows people on CCTV getting 'real' about their reason to join the gym.

    By Asia Ad Junkie - Nov 3, 2020
    The ‘Real’  Reasons People Join a Gym: Finding Love, Meeting Celebrities, and a Place to Take a Shower

    Muscles, weight loss, and fitness—the reason to join the gym, right? Well, not exactly. Stress, heartbreak, and Instagram trends? That’s more like it.

    Gold’s Gym Indonesia’s clever new campaign, created by LUP Jakarta, celebrates the real reasons we join the gym; after all, any reason is a good reason to start a journey. The campaign aims to acknowledge and empower anyone, not only the bodybuilder or the health-conscious but also those who want to find a soul-mate, those who are stressed out from work, or even those who want to meet their idol.

    The “Good Reasons“ campaign started at the end of October.

    More: The ‘Upright Cat Row’ and Other Lockdown Exercises from Gold’s Gym in Indonesia

    Credits

    Client: Gold’s Gym Indonesia
    Agency: LUP Jakarta
    Executive Creative Director: Albert Chan
    Creative Director: Andika Nugroho
    Art Director: Ardho Khalifa, Rahmi Amelia
    Copywriter: Imam Yudia
    Account Manager: Annisa Islamey

     

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