Love, Betrayal, and Durian: Monday Thailand’s Ad for EMS Has It All

“Have you ever been someone in love with durian?”

Monday Thailand has launched a funny new ad film to promote Thailand Post’s Express Mail Service (EMS). The 75-second film, produced by Mum Films, is a quirky love story that follows a tap-dancing durian man and a woman who runs an online durian chip shop.

The hitch is that our romantically-minded durian man doesn’t know that her love for him is anything but true as her only aim is to get him all worked up (yes, we noticed the way she caressed his stem) and then pull his prickly durian head off and toss it in the oven to make her durian chips.



Title: Durian Lover
Product: EMS by Thailand Post
Client: Thailand Post
Agency: Monday
Chief Creative Officer : Passapol Limpisirisan / Wiboon Leepakpreeda
Production Company: Mum films
Film Director: Suthon Petchsuwan
Assistant Director: Chairat Piriyawattanakul
Executive Producer: Pattarajitr Trakarnkate
Producer: Nara Montrekul Na Ayudhya
Post Producer: Kritsana Thaweesang, Sansanee Rungpongwanich
PA to Dir. : Kataporn Saeieb
PM: Sumittra kudcharoen
Location Manager: Dechnarong Boonsongsang
Art Director: Sunphakit Waranutsitthikon
Wardrobe: Kittisak prasarndee
Casting Master : Surangkana suwanjinda
Make Up: Kodchakorn Noipha
Hair Stylist: Thanapol Charoenkitwattanachai
DOP: Teerawat Thitikornwanich
Digital Video Assistant: Chalerm Thongsuk
Editor: Dechmongkol Prasertsit
Colorlist: Pat Aphipongcharoen
Online Artist: Tanawich Kochchaprom
Animator: Wanchai Boonsa-ard
Sound Production Company: Time Lapse Post Production

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