Lotto New Zealand Appoints TBWA NZ as Lead Creative Agency for Instant Kiwi

TBWA NZ has been appointed as the lead agency for Lotto New Zealand’s Instant Kiwi brand with TBWA NZ tasked with providing Instant Kiwi with end to end work from strategic planning through to creative content across their scratchie products, as well as partnering in building their online business.

“We have been working with the leadership team at TBWA for the past few months and have a great connection and alignment on the ambitions for Instant Kiwi instore and online,” said Annemarie Browne, CMO, Lotto NZ.

“For more than 30 years Instant Kiwi has given New Zealanders the opportunity to have a bit of fun and perhaps win some cash, all the while raising money for worthwhile community initiatives. We’re looking forward to tackling our online future with a fresh agency team, a new perspective, and some really great work.”


“Instant Kiwi is an iconic New Zealand brand we all know and love,” said Catherine Harris, CEO of TBWA Group NZ. “We’re looking forward to applying TBWA’s disruptive thinking to the business as it embarks on a new growth phase.”

The first TBWA Instant Kiwi campaign is set to launch in November 2019.


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