Image source: lorealparisusa.com
Wavemaker, which has been the media AOR for L’Oréal India since 2010, has successfully retained the media responsibilities for the beauty brand.
The multi-agency pitch saw participation from other leading agencies along with the incumbent. The mandate includes online and traditional media duties for the brands.
“Retaining L’Oréal in the 12th year of our association and continuing this partnership is a huge testament to our services and efforts,” said Ajay Gupte, CEO – South Asia, Wavemaker.
“I am excited to strengthen this relationship further and partner with L’Oréal in their transformative business journey. I am certain with our digital-first & data-led approach clubbed with best-in-class media services, we will be able to accomplish L’Oréal’s mission of creating an innovative and responsible beauty brand.”
Wavemaker will be responsible for handling the entire media services comprising strategy, communications planning, integrated media approach, content/creative and digital services, investment, and buying for all the brands across hair, skin, and make-up categories.
” Working with L’Oréal makes you better every day and we have been creating some of the industry-first work in real-time measurement, precision, and audiences for them,” said Shekhar Banerjee, Chief Client Officer & Head – West, Wavemaker India.
“We are delighted that they believed in the vision we have set for our partnership and trusted our ability to positively provoke them and drive new thinking.”
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