L’Oréal China Appoints Publicis Groupe to Media Planning and Buying

    L’Oréal China, which has over 10,000 employees, was founded in 1997.

    By Harold Henry - Jan 13, 2021
    L’Oréal China Appoints Publicis Groupe to Media Planning and Buying

    L’Oréal China has appointed Publicis Groupe as its media planning and buying agency partner in China with a three-year contract set to commence in early 2021. The incumbent on the account was GroupM’s Mindshare.

    According to Arthur Sadoun, Chairman, and CEO of Publicis Groupe, the win serves as “recognition of the great work done by our teams in China. Despite an unprecedented year, they are leading the change in our industry by delivering data-led marketing innovation, that drives real impact for our clients’ business.”

    To win the account, which industry estimates put at $800 million in annual billings, Publicis Groupe created a bespoke agency solution, OneL’Oréal, with “data, innovation, and technology at the core, powering integrated media strategy, channel planning, activation, and buying across all media channels including performance marketing.” The operating model aims to ensure greater accountability, transparency, and sustainability for L’Oréal,” Publicis Groupe added.


    “This is truly a landmark win for Publicis Groupe China. L’Oréal and Publicis have been long-term partners in China for over 20 years. This win is the opportunity to reignite this partnership.” said Jane Lin-Baden, managing partner of Publicis Groupe APAC and CEO of Publicis Groupe North Asia.

    “L’Oréal is one of the most respected, innovative and visionary companies, and the fact they have chosen Publicis Groupe as their future media partner is recognition that we are bringing truly pioneering data and technology solutions to market. I’m proud of our team’s drive, passion and commitment, and we are excited and ready to deliver for L’Oréal China.”


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