LoopMe Makes Senior Appointments as Part of APAC Expansion

The company announced announced the appointment of Alberico De Nardis as Head of South East Asia, as well as Bernard Fung as Head of North APAC.

Alberico de Nardis

LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced the appointment of Alberico De Nardis as Head of South East Asia, as well as Bernard Fung taking on the role of Head of North APAC.

According to the company, it closed out 2022 with 27% growth year-on-year in the APAC region, and 55% global growth year-on-year – demonstrating demand for LoopMe’s suite of technology products, which do not rely on personal identifying data and are available across mobile, CTV, digital audio, digital out-of-home, and other emerging digital advertising channels.

De Nardis has experience in industry-leading agencies and technology companies across APAC and EMEA, most recently as Global Agency Development Lead, APAC for TikTok. He has also held positions at IAB, Omnicom Media Group Asia Pacific, and Handprint. At LoopMe, De Nardis will spearhead the company’s expansion in South East Asia across Singapore, Australia, and India.


Fung, who has been with LoopMe for over three years, initially joined as Sales Director, and has also served as Interim General Manager for APAC. In his new role as Head of North APAC, Fung will drive LoopMe’s expansion in the Greater China Region, Japan, and Korea.

“The APAC market is becoming increasingly important to our business, and these two new appointments will strengthen our senior team and drive growth in the region,” said Stephen Upstone, CEO and Founder at LoopMe.

“Bernard has already shown how vital his passion and expertise is in meeting these goals, and we are pleased to have him leading our efforts in the Chinese and Japanese markets. Similarly, bringing someone with as much experience as Alberico on board was a no-brainer, and we are delighted to have him as part of the team for South East Asia.”

In addition, LoopMe has announced the role change of Simon Stone to General Manager International. He previously undertook duties as General Manager EMEA and joined LoopMe in 2018 as Commercial Director. His new role will see him responsible for all revenue across EMEA and APAC, as well as overseeing LoopMe’s expansion across these regions by growing its presence and teams in these key markets.


Lisa Coffey also joins LoopMe as the company’s global CRO from Amazon, where she most recently held the position of Head of Strategy and Business Development.

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