Premium baby gear brand Loopie marked its first anniversary with the launch of ‘Loopie Whoopie,’ a month-long community campaign described by the brand as its first-ever campaign.
The campaign opened with a store launch at Broadway, Pune, where the brand held what it described as a “Baby-Rave” in place of a conventional opening. The event featured a performance by Chickeen Masala, a band the brand describes as India’s first baby rave band. The store was attended by parents and toddlers.
Following the launch event, the campaign continued with a series called ‘Meet the Loopie Heads,’ which featured conversations with parents who use the brand’s products. The series included appearances by Shashank Mehta of The Whole Truth Foods and Disha Singh and Pradeep Krishnakumar of Zouk.
“Introducing the world of Loopie to families across India has been a deeply intentional journey for us,” said Akriti Gupta, Founder & CEO, Loopie.
“We’ve always believed our role goes beyond creating products – it’s about becoming a meaningful part of the parents’ journey. Whether it’s through thoughtfully designed baby gear or the knowledge we share, our aim has been to support parents in navigating the everyday moments that define early childhood, with ease and confidence because at its core, Loopie is built for the real, everyday journey of parenting.”
“For us, everything begins with creating experiences that people can genuinely connect with,” said Rini Goel, Head of Marketing, Loopie.
“When we sit down to plan, the conversation isn’t only about what we’re putting out, but also about how it will be received by the parents we’re speaking to, what it adds to their journey, and how it fits into their everyday lives. That lens has shaped how we approach our brand, from on-ground experiences to personal gestures. It’s helped us build the brand more intentionally, where every touchpoint is designed to strengthen a real, lasting relationship with our community.”
Recently having made an appearance on Shark Tank India, Loopie said it is scaling its footprint from its own site and major platforms like Amazon and FirstCry to a growing physical presence in all major cities in India including Delhi, Mumbai, Pune, and Bengalur
