In partnership with creative agency Fred & Farid Los Angeles and Fred & Farid Paris, Longchamp has launched the second chapter of “Très Paris” with another music video reimagining an iconic French song.
Directed by French director Alice Kong, the music video features French ballet dancer and actress Marion Barbeau alongside French actress and model Annabelle Belmondo, as they bring the lyrics of “J’aime les filles” by Jacques Dutronc to life. The classic track was reimagined by lively French indie pop group Evergreen, setting the buoyant, irreverent tone of the film.
The film starts off with the two best friends dancing through a chic Castel and Régine inspired restaurant (“J’aime les filles de chez Castel. J’aime les filles de chez Régine”); they protest the raucous sound of a morning alarm while lying in bed on the lawn of the Sacré Cœur (“J’aime les filles qui font la grève. J’aime les filles qui vont camper”); they carry their skis through the street, then quickly ditch their gear for ice cream cones (“J’aime les filles de Megève. J’aime les filles de Saint-Tropez”); and then end their adventure inspiring an artist and having a laugh (“J’aime les filles intellectuelles. J’aime les filles qui me font marrer.”).
Alongside Marion Barbeau and Annabelle Belmondo’s performances, the song itself plays a central role in the film.
“Jacques Dutronc and his legacy are present throughout “J’aime les filles”, personifying the Parisienne experience with a healthy dose of fun. This made Dutronc the ideal soundtrack choice for both the “Très Paris” launch film and new music video,” the brand said in a release.
Alongside the music video, there are 12 brand films, 2 BTS films, and 30+ photos and films created for social.
This campaign is the fourth global launch from the Fred & Farid offices since the collaboration started in 2020. With hundreds of assets created over the past 3 years, the agency continues to build the “Très Paris” platforms.
“J’aime les filles”
CEO: Jean Cassegrain
Creative Director: Sophie Delafontaine
CMO: Marie-Laure Dubuisson
Image Production Director: Margaux Marshall Albaladejo
Visual Production Project Manager: Marie Coumes
Agency: FRED & FARID Los Angeles
Chief Creative Officers: Fred & Farid
Managing Director: Severine Autret
Creative Director: Chelsea Steiger
Senior Art Director: Radouane Guissi
Account Director: Charlotte Dacier
Agency Producer: Damien Fournier
Production Company: Partizan
Director: Alice Kong
Cinematographer: André Chemetoff
Executive Producer: Khalid Tahhar
Producer: Carla Georges
Editor: Quentin Kwiatkowski
Social Director/ Photographer: Adryen Barreyat
Post Producer: Cindy Durand Paucsik