Adam & Eve/DDB has shot a new campaign for Lloyds Bank called “Running of the Horses” which was shot on New Zealand’s South Island.
The spot is a tad confusing. Granted, an equine is Lloyds’ logo, but we’re not sure what wild horses running down the beach, suddenly tame and friendly to a crowd of onlookers, has to do with banking. Is it a metaphor for taming interest rates, skyrocketing debt or ATM fees?
At any rate, it sure is a nicely filmed piece of work.
The seven-day shoot was directed by Pulse’s Sam Piling, while Dean Rogers photographed the stills campaign. The spot is set to an emotive cover of the Olive song, You’re Not Alone, recorded by Astraea.
“We’re stoked to be a part of such a cool and creative project, especially on our beautiful local shores,” Noonan commented.
The ad will run across TV, cinema, digital, social, outdoor and print in the United Kingdom and Ireland.
Credits:
Creative agency: Adam & Eve/DDB
Group Chief Creative Officer: Ben Priest
Chief Creative Officer: Richard Brim
Creative Directors: James Gillham & Graham Cappi
Agency TV Producers: Patrick Cahill & Celestine Hall
Agency Print Producer: Amanda Davies
Photographer: Dean Rogers
Production Company: Pulse Films
Director: Sam Pilling
Executive producer: James Sorton
Producer: Arlene McGann
DOP: Pat Scola
Local Production Company: Curious Film
Client: Lloyds Bank
Managing Director For Brands & Marketing: Catherine Kehoe
