‘Live a Story Worth Telling’ Says New Campaign from Royal Australian Navy

The campaign features more than 80 pieces of content across national TV and cinema, OOH, radio, digital and social media.

Client

Defence

Agency

VMLY&R

Defence has partnered with VMLY&R to launch “Live a Story Worth Telling,” a campaign highlighting the diverse lives of Royal Australian Navy personnel and the real-world impact that can be made from a life in the Navy.

“The Navy makes a critical contribution in protecting the nation’s maritime security and economic wellbeing which underpin the Australian way of life,” said Vice admiral Mark Hammond, Chief of Navy.

“Being part of your Navy provides the opportunity to contribute to something very meaningful, as diplomats and defenders of our maritime interests and Australia’s way of life.”


 

The campaign features more than 80 pieces of content across national TV and cinema, OOH, radio, digital and social media. The stories shown portray a broad picture of life in the Navy, as well as addressing specific questions potential recruits have asked, like ‘Is there time for a social life?’ and ‘What’s life like on a submarine?'”

Kieran Moroney, VMLY&R creative director, added: “When set the task of recruiting the next generation of Navy sailors from an everdemanding talent pool, we needed to show just how fulfilling life at sea can be. And so ‘Live a Story Worth Telling’ was born.

“An epic, cinematic tale of purpose and contribution starring real Navy personnel who truly live their story every day.”


 

Big Sync Music’s head of partnerships, Georgia Roberts, said: “From the moment we set eyes on the treatment, we knew this was going to be an incredible film, and that the score would play a key role in telling the story.

“We think the music does a great job of conveying the emotion and complementing the visuals whilst being the centre point that brings all the stories together.”

Sarah Bailey, MD of VMLY&R Melbourne & Sydney, said: “From the outset this campaign was epic in ambition and scope and we’re extremely proud of the final product.

“It required true partnership at every stage and we are excited to see it connect with Australians looking for a unique and fulfilling career in what is an increasingly critical industry for our country.”


Credits

Client: Defence

Chief of Navy: VADM Mark Hammond

Director General, Defence Force Recruiting: BRIG Duncan Hayward

Director Military Recruiting: GPCAPT Chris Ellison

Deputy Director Recruiting Attraction: WGCDR Fleur James

Recruiting Liaison Officer – Navy: CMDR Phil Smith

Deputy Recruiting Liaison Officer – Navy: LCDR Sarah West

General Manager: Justin Stanic

National Marketing Manager: Zerlina Burns

Navy Brand Portfolio Manager: Anjali Bakaya

Former Navy Brand Portfolio Manager: Jess Goggin

Navy Brand Senior Marketing Officer: Gemma Tait // Liam Walford

Staff Officer Recruiting Attraction – Navy: LEUT Alexandra Morthorpe

 

Creative Agency: VMLY&R

CCO: Paul Nagy

Group ECD: Jake Barrow

Creative Director: Kieran Moroney

Senior Copywriter: Jess Wheeler

Creative: Shane Geffen

Head of Design: Lewis Brown

Designer: Lewis Barnes, Simon Gray

Executive Producer: Rachel Rider

 

Production & Post-Production Production Company: DIVISION

Director: Jason Bock MD |

EP: Genevieve Triquet

Producer: Alice Grant

DOP: Jeremy Rouse

Underwater DOP: Rick Rifici

Aerial DOP: Peter Beeh

Production Designer: Lucinda Thomson

Costume Designer: Joanna Mae Park

Casting: Citizen Jane Casting

 

Offline: The Editors

Editor: Bernard Garry & Lily Davis

Assistant Editor: Shannon Michaels & Liam Riley

Post Producer: Liv Reddy & Charlotte Griffiths

 

Online: Fin Design

VFX Supervisors: Mikey Brown & Stuart White

Executive VFX Producer: Alastair Stephen

VFX Producer: Isabelle Howarth

Colourist: Fergus Rotherham

 

 

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