Lionel Messi to be the Face of Huawei for the Next Two Years

Chinese telecommunications company Huawei has inked a 2-year deal with Argentine and FC Barcelona football star player Lionel Messi to be the face of its company as the global brand ambassador.

The exact cost was not disclosed by Huawei, but speculation on the deal is that Huawei will shell out around five to six million euros annually to Messi for his time.

“You have to fight to reach your dream. You have to sacrifice and go all in, always looking forward to achieving greatness,” said Messi. “The day you think there are no improvements to be made, you have to keep working for reaching other achievements.”


We’re not sure what that has to do with phones, but we’re inspired.

“Lionel Messi will help our brand to encourage people to focus, persevere and breakthrough; to connect with greatness, especially in Europe, Asia, and Latin America, where Huawei puts great devotions,”said, Kevin Ho, president, handset business, Huawei Consumer BG.

“We both honor the path we walked to what we have achieved, and with each new challenge we renew our commitment to find the path to success.”

“We are happy to announce our collaboration with an extraordinary individual who inspires people all over the world to pursue their dreams, to face challenges to become better with each day. Just like our brand which strives for excellence and innovates to better itself to reach newer heights of greatness, Messi is the epitome of perseverance, excellence and commitment,” said Allen Wang, president – consumer business group, Huawei India.


Huawei has reached several partnerships with European athletes and organizations in recent years as part of campaigns to expand its presence in Europe, including Norwegian Ski Federation, Robert Lewandowski from Polish national football team, Spanish Liga De Fútbol Profesional and England’s Arsenal Football Club.

The Pakistan branch of Huawei recently signed singer Atif Aslam as their brand ambassador.

Atif Aslam huawei - Branding in Asia

Atif Aslam


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