Lion & Lion has partnered with Signet Armorlite Amera to raise awareness for the Kodak Lens brand through the launch of a new integrated digital and social campaign. The agency will develop the brand’s social media communication globally.
In line with Kodak Lens’ promise, “See the Colors of Life,” Lion & Lion will be developing a global social campaign in which the colors of life are “defined by the moments and emotions that are seen vividly through the eyes of Kodak Lens’ users,” said Cheelip Ong, Regional Chief Creative Officer, Lion & Lion.
“We want our audience to experience how Kodak Lens can help them see the joyful moments of life with even more sharpness and vividness, by presenting life’s big moments, giant gestures, and grand emotions with memorability and clarity.”
The partnership will see Lion & Lion Singapore execute a one-year social media campaign across the Southeast Asian, Chinese, African, and Russian markets.
“Lion & Lion presented a creative solution that was very much aligned with what we wanted to showcase globally for Kodak Lens, namely clarity, vividness, and celebrating the possibilities that life has to offer,” said Chien Chiang, Managing Director, Signet Armorlite Amera.
“Furthermore, their expertise in relating to a digital generation means that they will be able to build and strengthen that essential emotive connection internationally while staying true to the Kodak brand legacy.”
The content developed for the campaign has been specifically chosen for relevance across different cultures, providing easy adoption within each target market.
“We are excited to work with a world-class brand like Kodak Lens, bringing the product experience to life through emotional storytelling,” said Steven Ghoos, Managing Director of Singapore, Lion and Lion.
“With the fast-paced social media and digital revolution that we are living in, the emotionality of being able to share life’s moments, big and small, is even more relevant today and we look forward to helping Kodak Lens tell that story.”
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