Lion & Lion Appoints Frederik Rasmussen as Client Director in Malaysia

Lion & Lion has appointed Frederik Rasmussen as Client Director of Malaysia to lead the agency’s business development department reporting directly to Lion & Lion Chief Executive Officer Fredrik Gumpel.

Rasmussen’s background includes extensive experience on both the client and the agency side of the table, and prior to joining Lion & Lion he was Brand Manager, Digital Marketing, and Sales Manager for Falck (a leading European emergency services company), serving as Digital Account Manager for Vizeum, and as a Senior Consultant for Dentsu where Rasmussen was responsible for leading some of the agency’s key client accounts like BMW and Burger King.

“I took a big leap of faith when I decided to leave Denmark, but in order to pursue my dreams, it felt intriguing to relocate to Malaysia and join Lion & Lion,” said Rasmussen.


“My goal is to become an active part of two areas in particular – give our clients the best service, and grow Lion & Lion to the next level. I am certain both of these goals require support and backup from my talented colleagues, thus my first plan is to listen and understand the business I’m now settling in.”

Gumpel added: “His digital and strategic experience for big international brands from both a client and the agency side across a broad spectrum of industries will play a crucial role in taking our product to the next level. As a digital-first agency, his familiarity with new marketing platforms and trends will also enhance our core strengths of marrying data and technology with creativity to deliver impactful solutions,” said Fredrik Gumpel, Chief Executive Officer, Lion & Lion.