Lion & Lion Sold to Japan’s Septeni Holdings for $13.8 Million

Lion & Lion Managing Partners Casper Andersen and Hugh Batley

Japan’s Septeni Holdings has purchased a 96% stake in advertising firm Lion & Lion from Nova Founders Capital and the management of Lion & Lion. According to Reuters the deal is valued at $13.8 million based on documents filed with the Japanese stock exchange.

According to a release from Lion & Lion:

The deal will see Septeni support the company’s expansion across ASEAN as well as strengthening their Centre of Excellence in their head office in Kuala Lumpur, Malaysia. The Lion & Lion management team, including Group Managing Partners Casper Andersen and Hugh Batley, will remain in place.


Koki Sato, Septeni Group’s President said on the buyout “we were very impressed by the track record of the team behind Lion & Lion and their remarkable achievements over the last years. The acquisition of Lion & Lion enables us to foster our market position in the fast growing ASEAN region.”

Lion & Lion Group Managing Partners, Casper Andersen and Hugh Batley, issued a joint statement saying “for our team this is great validation of what we have been doing and where we want to go. Joining with a similar minded culture as our own, Septeni will bring more power to our services, our business, our team and ultimately our clients. We are very happy about our new shareholder and very much looking forward to the future together”.

Over the last three years, the management grew Lion & Lion into a full service digital agency and have successfully won strong position in their markets – growing their team from 25 in late 2013 to over 170 employees today and working with leading brands such as Nestlé, L’Oréal, Google, Apple, Coca-Cola, Dairy Farm, and many more. The announcement in Tokyo highlighted Septeni and Lion & Lion’s shared vision of a global offering for clients to drive accountability, effectiveness and efficiency through their integrated offering.

The Staff

The Staff

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