Lintas Live has been awarded the communication mandate for Soch Group. Soch Group was founded by Rohit Pugalia with the aim of guiding the start-up ecosystem in India to efficiently scale their business. The company has launched several ventures, including Munchilicious Granola, an emerging healthy snacking brand and is now gearing up for the launch of This or That.
“Soch Group is dedicated to the evolution of the start-up ecosystem in the country. We understand that in today’s day and age, it is imperative to bring a fresh approach to the table in terms of creative and impactful storytelling,” said Rohit Pugalia, CEO and Managing Director, Soch Group.
“Lintas Live offers exactly that. We are happy to partner with a leading PR and creative agency offering like Lintas Live that can help us drive the right communication strategies, backed by their strong media connects, digital expertise and insightful industry knowledge.”
Lintas Live will manage the communication for the Soch Group as well as its emerging brands across various verticals, including Food & Beverage, Retail and Fashion. The agency will aim to build a strategic framework for them and manage their overall communication strategy to increase their awareness and visibility.
“Lintas Live is proud to partner with the Soch Group. The reason for developing a unique narrative is imperative for the purpose that the Soch group has in the fundamentals of its business model,” said Ameer Ismail, President, Lintas Live.
“The exciting environment of start-ups in India is going to give rise to great opportunities to develop creative, topical and relevant narratives with live storytelling across digital and conventional platforms.”
This account will be led by the agency’s Mumbai office.
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