Parag Ved, President – Consumer Business, Tata AIG GI
Lintas Live has been awarded the PR and advocacy building mandate for TATA AIG General Insurance Limited following a multi-agency pitch.
The digital-first creative PR agency will develop the PR and corporate communications framework for TATA AIG with the aim of strengthening its position in the general insurance space.
“We were looking for a strategic communications partner, a passionate team who understood our vision and core ideology. We were contented with the team’s depth of understanding and the range of PR & advocacy capabilities that Lintas Live has to offer which is so relevant to brand-building,” said Parag Ved, President – Consumer Business, Tata AIG GI.
“As our ambition was to continue to build our brand narrative in newer and more relevant ways, we felt this team was best placed to take on this challenge. We are confident that with this partnership, we will be able to further establish our thought leadership in the growing world of Insurance services.”
Lintas Live’s Mumbai office will lead the PR and advocacy efforts for Tata AIG General Insurance.
“Tata AIG is a well-established leader brand in the general insurance industry,” said Ameer Ismail, President, Lintas Live.
“We are delighted to have won this mandate. As we live in an inter-connected world, Lintas Live will create new and compelling ways to find relevance with all stakeholders. Our ability to think strategically, develop narratives creatively and deploy smartly will be at the core of what we do for TATA AIG.”
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