Taboola has been selected by Line Today Hong Kong to power ad module recommendations. The Line messaging app reaches more than 188 million global monthly active users and provides a wide range of services to its users.
Line Today serves as a news and content hub within the app, which connects users with destinations for mobile news and content consumption in several countries. Taboola’s ad module recommendations will operate on Line Today Hong Kong.
“LINE has built an incredible mobile-first brand that places communication, content, and entertainment at the forefront,” said Adam Singolda, CEO and founder, Taboola.
“Their massive reach particularly in the APAC region, coupled with our ability to recommend content ensures that people will receive quality news on their devices. We’re excited to bring discovery and recommendations to LINE Today Hong Kong, operated by one of the world’s most popular messaging apps, and unlock new ways for LINE Today Hong Kong to monetise.”