Global mobile messaging platform LINE has tapped Ogilvy PR as its communications partner in Indonesia.
Established in Japan in 2011, LINE has become one of Asia’s has become the leading popular messenger services with more than 700 million users across the continent and is looking to boost its presence in Indonesia, where it is currently the market leader
Ogilvy is tasked with increasing awareness and engagement in Indonesia, where the number of mobile internet users in grew 22% between 2014 and 2015 going up from 55 million to over 67 million. It is estimated that this number will further grow by 25% to 84 million by the end of 2016.
“We believe this mutual partnership will elevate our reach and increase engagement amongst our users in Indonesia,” said Teddy Arifianto, Team Leader of Public Relations LINE Indonesia.
“We look forward to connecting, embracing, nurturing, and engaging more with our users to ensure LINE is an indispensable life platform in Indonesia.” added Arifianto.
Marianne Admardatine, Managing Director of Ogilvy Public Relations, Ogilvy & Mather Indonesia said that the predominance of mobile internet access is a key factor in the Indonesian market.
“Smartphones are increasingly preferred as the primary means of internet access and digital content consumption in Indonesia,” said Arifanta. “LINE’s features are differentiated in the market. So our goal will be to help ensure LINE cement its reach across all corners of Indonesian society – from teens to mothers, entrepreneurs to multinationals, and more – so they can connect, collaborate and communicate. It’s an exciting time for LINE with more than 52 million smartphone users in the country.”